Werkstudent/ Praktikum AI Innovation Marketing (all genders) in Hamburg

Job Title

Werkstudent/ PraktikumAI Innovation Marketing(allgenders)

Job Description

In this role, you will be part of the Western Europe Marketing team, supporting business execution while helping to accelerate AI adoption and automation across the region.

You will work at the intersection of marketing, data, and support of AI projects— contributing to both day-to-day business impactand supporting building smarter, more scalable ways of working.

Your job

Marketing Support & Analytics

• Support the marketing team with analytics,reporting, presentations, and day-to-day business tasks
• Create clear, insight-driven materials to support decision making
• Analyze performance data to identify trends, opportunities, and optimization levers

AI Adoption & Automation

• Support the rollout of AI use cases across Western Europe marketing
• Help support to identify and implement automation opportunitiesto improve speed, quality, and scalability
• Contribute to AI-driven process improvements and experimentation

Smart Decision Support

• Translate data into actionable insights for business teams
• Work with cross-functional stakeholders to improve data-based decision making

Tools & Experimentation

• Work with modern tools (Excel, with exposure to BI / AI tools depending on your skillset)
• Test and iterate new approaches in a pragmatic, impact-driven environment

You should bring the following

• Studies in: Business / Business Informatics, Data Science / Business Analytics or a comparable field
• Strong analytical and structured problem-solving skills
• Solid Excel skills (Python / SQL / BI / AI tools are a plus)
• Ability to communicate clearly and translate complexity into actionable insights
• Languages: German (fluent), English (good)

What We Offer You

• Internship Salary: Depends on the type of internship
• Voluntary internship lasting longer than 3 months: €2,419 for a 40-hour workweek
• Mandatory internship: The salary ranges from €900 (Bachelor’s degree) - €1,000 (Master’s degree)
• Salary for working students: Depending on your professional experience and your current degree program, your salary is €15/hour or €17/hour
• Mobility: Subsidized Deutschlandticket
• Annual vacation entitlement: 30 days
• Philips Learning & Development: A wide range of professional training and personal development opportunities
• Flexibility: Optimally adjust your work hours to fit your class schedule
• Health: Various offerings in the areas of physical and mental health (including occupational health services) and fitness classes
• Catering: Free beverages and affordable prices in our cafeteria and café
• Philips MyShop: Discounted Philips products & corporate benefits
• Purpose: Work meaningfully alongside a great team
• Culture: Informal, first-name-only culture; diverse team and cultural initiatives (on sustainability, diversity, etc.), etc.

How We Work Together

We believe that we achieve better results when we work together rather than apart. For our office teams this means to be on-site at least 60 percent of your working time.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. With patient safety and Quality as our fundamental premise, we focus on regulatory requirements and quality standards in our daily work. Do the work of your life to help the lives of others.

• Learn more about our business here.

• Discover our rich and exciting history here.

• Learn more about our purpose here.

Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, and protected veteran or marital status.

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