PH Western Europe Professional Marketing Manager

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PH Western Europe Professional Marketing Manager

Apply locations Amsterdam, Hamburg, Farnborough
Time type: Full time
Posted on: Posted 14 Days Ago
Job requisition id: 551922

Job Title

PH Western Europe Professional Marketing Manager

Job Description

Your Challenge:

This role is part of the WE OHC Professional team. The Professional team plays a crucial role within the OHC community and is responsible for developing Sonicare as the most often recommended power toothbrush among dental professionals.

Your role:

• Developing and rolling out the Western Europe OHC Professional Strategy in collaboration with the BG to drive professional recommendation of the Philips Sonicare brand (MOR) and Zoom Sales.
• Accountable for managing the AnP professional marketing budget.
• Ensure professional marketing is fully embedded in the overall OHC strategy and alignment of E2E brand- and marketing approach between local consumer- and professional marketing campaigns.
• Align with Zone Prof Marketing teams on their Annual Activity plans as a derivative from WEM Prof Strategy, track progress on plans & KPIs, and provide guidance and enablers to facilitate excellence execution to drive MOR.
• Stimulate healthy experimentation in selective Zones to drive MOR and scale up within WEM when successful, share learnings when not successful.
• Select and organize participation at professional WE events & congresses to engage with the professional target audience.
• Responsible for creating and maintaining a WE relevant network of Key Opinion Leaders. Strengthen and further expand our WEU KOL advisory board.
• Provide guidelines and set the right KPIs for local KOL activities to increase brand equity and stimulate brand awareness and promotion amongst relevant professionals.
• Execute partnerships with the most relevant European associations, acting as the spokesperson to the board members of the associations and team up with the local Professional Relations Managers.
• Manage online training tools and design/localize training content tailored to online CE sessions (webinars).
• Localize Global claims & content for L&L and PR content along the PDJ to ensure local relevancy. Flag gaps in content and have ongoing conversations with BU about content roadmap and WEM relevancy.
• Provide BU with input into the Business clinical roadmap to guarantee local relevance, require publication of relevant studies in scientific journals, co-create & orchestrate Professional Education Tools for training of local internal professional field teams ensuring effectiveness and equipping them with the latest clinical evidence and NPI, and external training of selected target audiences.
• Create a European dental & hygiene guideline for students to stimulate brand awareness and brand preference amongst the ambassadors of the future. Local markets are responsible for localizing and executing the strategy.
• Together with the European BMMs, define the European professional product portfolio in collaboration with Business Category teams.

You\’re the right fit if:

• 10 years of experience in regional/local Dental Professional marketing.
• Experience in leading cross-functional teams in complex organizations.
• Strong business acumen and drive for excellence in execution.
• Strong leadership and communication skills, alongside influencing skills and natural authority.
• Leadership and enterprise mindset to guide others on areas of focus in E2E organization.
• Ability to inspire and lead teams, develop talent, and nurture a winning company culture.

How we work together:
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips:
We are a health technology company. We built our entire company around the belief that every human matters, and we won\’t stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips.

About Us

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.

For more than 130 years, we have been creating technologies and innovations that improve people\’s lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care, and Personal Health.

Together, we deliver better care for more people because we believe that every human matters. That\’s why we\’re taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other\’s views.

It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status, or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism.

To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans\‘ Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace.

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