Overview
In this role you will own the DACH marketing for the IGTD portfolio, translating global strategy into local market activation and demand generation. You work closely with sales, clinical partners, and regional stakeholders to identify barriers and opportunities, delivering locally relevant campaigns and proof points. You balance strategic portfolio marketing with hands-on field execution to drive adoption and commercial impact in Germany, Austria, and Switzerland. Expect frequent travel to maintain a strong market presence and alignment with cross-functional teams.
Leistungen / Benefits
- Annual leave: 30 days
- Mobility and devices: subsidized Germany ticket
- Philips University & Philips in Balance training
- Philips Pension Fund
- Philips Partnerzeit: two paid weeks off after partner’s birth
- Philips MyShop: discount on Philips products
Verantwortungsbereiche
- Own the DACH market zone and manage local market planning, activation priorities, and execution quality
- Be in the field with sales teams and customers to understand adoption barriers and growth opportunities
- Collaborate with global marketing, market intelligence, and sales leadership to prioritise target accounts and growth opportunities
- Lead marketing capabilities within the International team to strengthen the broader organization
- Translate strategy into local messaging, campaigns, and sales enablement priorities for the DACH region
- Drive demand generation and adoption to increase awareness and utilization of the IGTD portfolio
- Partner with sales and field teams to refine messaging and support commercial objectives
- Provide market insights and competitive intelligence to influence activation planning and portfolio priorities
- Develop opportunities to strengthen Philips’ cardiology value proposition through cross-category collaboration
- Build reference sites, customer testimonials, and clinical proof points for local audiences
- Operate under limited supervision as the primary marketing contact for assigned portfolio areas
- Define mid-term marketing strategy proposals, identifying challenges and opportunities and implementing business plans
Zentrale Anforderungen
- Bachelor’s degree (Marketing, Business, Healthcare, or related field)
- 3–5 years in downstream marketing, preferably healthcare/medtech
- Experience managing a broad product and solutions portfolio
- Proven ability to lead marketing initiatives from strategy to execution in specific geographies
- Strong execution skills and ability to adapt global strategies for local impact
- Excellent presentation, communication, and stakeholder management abilities
- Knowledge of image-guided therapy, interventional systems, or healthcare tech is a plus
- Fluent in German and English
- Willingness to travel 50–60% of time
- presentation skills
- communication
- stakeholder management
- leadership
- cross-functional collaboration
Business Marketing Manager IGT-Devices (all genders) in Mainz Arbeitgeber: Philips
Philips ist ein hervorragender Arbeitgeber, der seinen Mitarbeitern in Böblingen eine inspirierende Arbeitsumgebung bietet, in der Innovation und Teamarbeit im Mittelpunkt stehen. Mit umfangreichen Weiterbildungsmöglichkeiten über die Philips University, einem informellen Arbeitsklima und attraktiven Zusatzleistungen wie 30 Tagen Urlaub und einer betrieblichen Altersvorsorge fördert das Unternehmen nicht nur die berufliche, sondern auch die persönliche Entwicklung seiner Mitarbeiter. Hier haben Sie die Möglichkeit, an bedeutenden Projekten zu arbeiten, die einen direkten Einfluss auf die Gesundheitsversorgung weltweit haben.
