Performance Marketing Specialist - German speaking

Performance Marketing Specialist – German speaking

Picnic is looking for a native‑German speaking Performance Marketing Specialist with a strong background in running App campaigns. The ideal candidate will have 2 to 4 years of hands‑on experience in driving user acquisition strategies, optimizing campaigns and achieving measurable results. This role requires frequent travelling to our office in Dusseldorf, Germany to ensure tight collaboration with local operations.

Tricks of the trade

• Run campaigns: Developing and implementing robust campaigns on Google, Meta, TikTok and other channels to drive both brand awareness and user acquisition.
• Analyze campaign performance: Monitoring and analyzing campaign performance using tools like Adjust and Tableau to optimize results.
• Tight collaboration: Working with our creative team to develop engaging ad content.
• Learn and grow: Keeping up with industry trends and learning best practices in mobile growth marketing.

Your superpowers

• MSc. degree in Business Administration, Marketing or equivalent.
• 2-4 years of hands‑on performance marketing experience, preferably in the mobile industry.
• In‑depth knowledge of the retail and media industries in Germany.
• Proven track record of successfully driving user acquisition and meeting KPI targets.
• Strong analytical skills and proficiency in using analytics tools (such as Adjust and Tableau) to derive actionable insights.
• Excellent communication and collaboration skills with a demonstrated ability to work cross‑functionally.
• Native German speaker and willing to travel to Dusseldorf at least once a month.

Picnic perks

• 🥗Fresh Lunch, coffee, and snacks
• Our offices are equipped with fully‑fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.
• We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent‑to‑own a new (e)bike at a discounted rate.
• You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.
• All the rest
• At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.

A bit about us

When you join Picnic, you’re joining the shopping revolution, delivering groceries to millions of people across Europe, and we’re growing fast. Think super fresh products and personal service, but in a modern, sustainable way. And we’re the only ones in the world doing it all by ourselves. From our fully automated fulfillment centre to delivery algorithms and marketing campaigns: we do it all in-house. Our team consists of 85+ nationalities and we’re always looking for new talent. Ready for the ride?

Recruitment Process

1. CV screening
2. Phone screening
3. Online assessment
4. Interviews
5. Assessment day
6. Closing interview
7. Offer

Commitment to equal opportunities

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law.
At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.