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- Aufgaben: Lead Picnic's PR efforts, crafting stories and managing press initiatives across Germany.
- Arbeitgeber: Join Picnic, a game-changer in grocery shopping with a sustainable app-only service.
- Mitarbeitervorteile: Enjoy flexible hours, competitive salary, 30 vacation days, and fun company events.
- Warum dieser Job: Be part of a fast-growing team, shaping brand narratives and making an impact.
- Gewünschte Qualifikationen: Master’s degree and 2+ years in PR; strong communication skills required.
- Andere Informationen: Fluent in German and English; travel across Germany included.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
At Picnic, we’re revolutionizing the way people buy groceries with our innovative and sustainable app-only service. We do almost everything in-house, developing cutting-edge technologies and processes to ensure we continue to grow rapidly without missing a beat. As part of our scale-up phase, we\’re looking for a PR Manager to join our team and unlock the full potential of Picnic in Germany!
In a nutshell
In this role, you’ll be a key part of the PR team, responsible for amplifying Picnic’s story across Germany. Your mission? To strategically shape and communicate our brand to media, customers, potential employees, and partners. You’ll manage Picnic’s press initiatives, from concept to execution, to elevate our brand image and solidify Picnic’s position as the number one family-friendly supermarket. You’ll also help drive customer awareness by creating press releases, media pitches, and organizing high-impact events.
We’re looking for someone with a passion for storytelling, a natural networker with a proactive attitude to seize PR opportunities.
What you’ll do
- Craft and implement Picnic’s PR strategies
- Develop compelling stories for nationwide and local media
- Build and maintain relationships with key media contacts, journalists, local politicians, and influencers
- Travel across Germany to engage with local journalists
- Craft press releases and media kits to strengthen our public image
- Organize and coordinate press events and influencer partnerships
- Track, analyze, and report on PR activities and media coverage
Minimum Requirements
- Master’s degree in Marketing, Communications, Business or related field
- 2+ years of PR or media experience, preferably in a consumer-oriented environment
- Strong communication and writing skills, with a talent for shaping engaging narratives
- Excellent project management skills with a detail-oriented, hands-on approach
- Fluent in both German and English
Benefits of working at Picnic!
Join a fast-growing business with significant upward potential and career growth. Engage with talented Picnic\’ers with a lot of international exposure. Embrace the Picnic culture of wonderful free breakfasts and lunches, memorable parties featuring the renowned Picnic band and even a company ski trip. Travel throughout Germany with your Deutschland ticket. Enjoy flexible working hours. All other essential items: competitive salary, 30 vacation days, comprehensive pension plan, laptop and phone.
Please submit your application in English. Thank you!
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PR Manager Arbeitgeber: Picnic Technologies
Kontaktperson:
Picnic Technologies HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: PR Manager
✨Tip Number 1
Familiarize yourself with Picnic's brand story and values. Understanding what makes us unique will help you craft compelling narratives that resonate with our audience and align with our mission.
✨Tip Number 2
Network proactively! Attend industry events, engage with journalists, and connect with influencers who align with our brand. Building these relationships can open doors for PR opportunities and collaborations.
✨Tip Number 3
Stay updated on current trends in the grocery and tech industries. Being knowledgeable about market dynamics will enable you to create timely and relevant press releases and media pitches that capture attention.
✨Tip Number 4
Prepare to showcase your project management skills. Be ready to discuss how you've successfully organized events or campaigns in the past, as this will demonstrate your ability to handle Picnic's press initiatives effectively.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: PR Manager
Tipps für deine Bewerbung 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a PR Manager at Picnic. Familiarize yourself with their brand story and values to tailor your application accordingly.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for storytelling and your proactive attitude. Highlight specific examples from your past experiences that demonstrate your ability to shape engaging narratives and manage PR initiatives.
Showcase Relevant Experience: In your CV, emphasize your 2+ years of PR or media experience, particularly in consumer-oriented environments. Include any relevant projects where you successfully crafted press releases, organized events, or built media relationships.
Proofread Your Application: Ensure that your application is free of errors and clearly written in English. Pay attention to grammar and style, as strong communication skills are essential for this role.
Wie du dich auf ein Vorstellungsgespräch bei Picnic Technologies vorbereitest
✨Know Picnic's Story
Before the interview, make sure you understand Picnic's mission and values. Familiarize yourself with their innovative app-only service and how it revolutionizes grocery shopping in Germany. This will help you articulate how your PR strategies can align with their goals.
✨Showcase Your Storytelling Skills
Prepare examples of compelling stories you've crafted in previous roles. Highlight your ability to shape narratives that resonate with different audiences, as this is crucial for the PR Manager position at Picnic.
✨Demonstrate Networking Abilities
Be ready to discuss your experience in building relationships with media contacts, journalists, and influencers. Share specific instances where your networking skills led to successful PR campaigns or events.
✨Prepare for Project Management Questions
Since excellent project management skills are essential for this role, think of examples where you've successfully managed PR initiatives from concept to execution. Be prepared to discuss how you handle details and ensure everything runs smoothly.