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- Aufgaben: Lead content marketing initiatives from ideation to publishing, creating engaging presentations and social content.
- Arbeitgeber: Pitch helps teams create compelling content, especially presentations, and is looking to elevate its own marketing.
- Mitarbeitervorteile: Enjoy a creative work environment with opportunities for innovation and personal growth.
- Warum dieser Job: Shape Pitch's content strategy and engage diverse audiences while making a real impact.
- Gewünschte Qualifikationen: Experience in content marketing, understanding of target personas, and ability to adapt messaging across channels.
- Andere Informationen: Ideal for self-starters who thrive without a predefined playbook.
Das voraussichtliche Gehalt liegt zwischen 36000 - 60000 € pro Jahr.
Pitch helps teams create and deliver compelling content, particularly presentations. But now we’re looking for an experienced content marketer that can elevate our own content. We’d love to hear from experienced marketers that know how to define a content strategy that caters to multiple personas across the entire customer lifecycle. This is a unique opportunity to define how Pitch uses content across both new and established channels. You will be creating presentations, social content, video, blog posts, landing pages, and more, in order to solidify our positioning, create brand awareness, and drive customer engagement and activation.
What you’ll get to do
- Define our approach to content marketing at Pitch and lead all content initiatives from ideation to publishing, whether writing pieces yourself or briefing others.
- Explore different target personas and design a content experience that runs across the entire customer lifecycle, catering to each profile.
- Develop a content calendar that delivers impactful messaging over a regular cadence, across social media, the blog, our website, and our active campaigns.
- Experiment with new content opportunities, exploring how Pitch uses landing pages, thought leadership pieces, or gated content.
- Find ways to make content at Pitch more efficient, whether repurposing and adapting content or collecting reusable customer stories.
Who we are looking for
- You are an experienced content marketer that can both define a content strategy and write engaging copy.
- You understand how to communicate with different personas within a target audience and reach them with the right content and messaging. Plus, you know how to adapt messaging and content for different channels, and which format works for each objective.
- You have worked in companies that mix product-led and sales-assisted growth, and understand the nuanced content requirements of converting self-serve users while also nurturing high-ticket commercial leads.
- You can research and prioritize content projects, identifying the most opportune ideas across SEO content, customer collateral, and upcoming campaigns.
- You’re used to measuring and reporting on the impact of content marketing.
- You’re used to owning the publishing flow and managing website content in a CMS. But you also suggest ways to improve the tooling and the website itself.
- Even with a clear company and team direction, you’re a self-starter who enjoys working without an existing content marketing playbook.
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Content Marketing Manager (m/f/d) Arbeitgeber: Pitch
Kontaktperson:
Pitch HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Content Marketing Manager (m/f/d)
✨Tip Number 1
Familiarize yourself with Pitch's existing content and brand voice. Understanding how they currently communicate will help you tailor your ideas to fit seamlessly into their strategy.
✨Tip Number 2
Research the different personas that Pitch targets. By knowing their needs and preferences, you can propose a content strategy that resonates with each group and enhances customer engagement.
✨Tip Number 3
Prepare examples of past content marketing campaigns you've led, especially those that involved multiple channels. Highlight your ability to adapt messaging for different formats and objectives.
✨Tip Number 4
Stay updated on the latest trends in content marketing and be ready to discuss innovative ideas during your interview. Showing that you're proactive about exploring new opportunities will set you apart.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Content Marketing Manager (m/f/d)
Tipps für deine Bewerbung 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Content Marketing Manager position at Pitch. Tailor your application to highlight your relevant experience in content strategy and marketing.
Showcase Your Experience: In your CV and cover letter, emphasize your previous roles in content marketing. Provide specific examples of how you've defined content strategies, created engaging content, and measured its impact. Use metrics to demonstrate your success.
Tailor Your Content: Since the role involves catering to multiple personas, make sure to showcase your ability to adapt messaging for different audiences. Include examples of how you've successfully targeted various customer segments in your past work.
Highlight Your Creativity: Pitch is looking for someone who can experiment with new content opportunities. In your application, mention any innovative content projects you've led or participated in, such as unique blog posts, social media campaigns, or video content that drove engagement.
Wie du dich auf ein Vorstellungsgespräch bei Pitch vorbereitest
✨Showcase Your Content Strategy Skills
Be prepared to discuss your previous experiences in defining and executing content strategies. Highlight specific examples where you successfully catered to different personas and how your approach impacted customer engagement.
✨Demonstrate Your Writing Ability
Since the role requires writing engaging copy, bring samples of your work that showcase your writing style and versatility. Be ready to explain your thought process behind each piece and how it aligns with the target audience.
✨Discuss Metrics and Impact
Prepare to talk about how you've measured the success of your content marketing efforts in the past. Share specific metrics or KPIs you tracked and how they informed your future content decisions.
✨Be Ready to Brainstorm
Expect to engage in a brainstorming session during the interview. Think about innovative content ideas that could elevate Pitch's brand awareness and customer engagement, and be ready to share them confidently.
