Web Content Strategist | Pro As a Web Content Strategist at pixelart, you develop content concepts for websites and digital platforms that are user‑centred, well‑structured and effective. You combine web know‑how, strong editorial skills, SEO and GEO understanding with a good sense for brands, target groups and digital touchpoints. You think through content from concept to go live: from page structure, messaging and copy to content guidelines and quality assurance. Together with Concept, UX, Design, Development, Project Management and Marketing, you help ensure that digital experiences are clear, relevant, search‑optimised and cleanly implementable in the CMS. You use AI tools and automation thoughtfully to make research, structuring, content production and optimisation more efficient and future‑ready.
Responsibilities
Develop content concepts for websites, platforms and digital touchpoints, focusing on information architecture, page logic, content hierarchies and messaging.
Translate brand strategy, target‑group needs and business goals into clear website structures, relevant content and strong digital user experiences.
Conceptualise, create and optimise website content, landing pages, modules and content components along user journeys, search intent and project goals.
Contribute to content guidelines, tonalities and messaging principles for digital brand experiences.
Support content audits and derive concrete optimisations regarding relevance, quality, structure, discoverability and user behaviour.
Apply SEO and GEO approaches to make content discoverable and relevant for traditional search and AI‑supported search systems.
Use AI tools and automation to support research, structuring, content production and quality assurance.
Support the maintenance, implementation and quality assurance of content in the CMS, including checks before go‑live.
Collaborate with clients and internal teams, presenting and explaining content concepts, structures and content decisions.
Qualifications
At least 3 years of experience in an agency, editorial, content‑strategy or comparable role in a digital environment (Pro level).
First proven references in developing content concepts for websites, platforms or digital touchpoints.
Good understanding of information architecture, user guidance, content structures and digital platforms.
Experience in conceptualising, creating and optimising website content, landing pages, modules or digital content formats.
Confident handling of SEO, search intent and content logic, with an interest in GEO and AI‑supported search.
Good sense for brands, target groups, user needs, tonality and digital communication.
Experience with CMS systems and an understanding of how content is structured, maintained and implemented on the web.
Thoughtful use of AI tools, combined with an interest in making content processes more efficient and quality‑oriented.
Analytical thinking and the ability to derive content decisions from user behaviour, search intent and project goals.
Ability to explain and present content concepts, structures and content clearly and to further develop them together with clients and internal teams.
Native‑level German and very good English skills.
Salary & Benefits We offer an annual salary starting at EUR 42 000 gross (incl. holiday pay and Christmas bonus) on a full‑time basis. Your actual salary depends on your qualifications and experience.
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Responsibilities
Develop content concepts for websites, platforms and digital touchpoints, focusing on information architecture, page logic, content hierarchies and messaging.
Translate brand strategy, target‑group needs and business goals into clear website structures, relevant content and strong digital user experiences.
Conceptualise, create and optimise website content, landing pages, modules and content components along user journeys, search intent and project goals.
Contribute to content guidelines, tonalities and messaging principles for digital brand experiences.
Support content audits and derive concrete optimisations regarding relevance, quality, structure, discoverability and user behaviour.
Apply SEO and GEO approaches to make content discoverable and relevant for traditional search and AI‑supported search systems.
Use AI tools and automation to support research, structuring, content production and quality assurance.
Support the maintenance, implementation and quality assurance of content in the CMS, including checks before go‑live.
Collaborate with clients and internal teams, presenting and explaining content concepts, structures and content decisions.
Qualifications
At least 3 years of experience in an agency, editorial, content‑strategy or comparable role in a digital environment (Pro level).
First proven references in developing content concepts for websites, platforms or digital touchpoints.
Good understanding of information architecture, user guidance, content structures and digital platforms.
Experience in conceptualising, creating and optimising website content, landing pages, modules or digital content formats.
Confident handling of SEO, search intent and content logic, with an interest in GEO and AI‑supported search.
Good sense for brands, target groups, user needs, tonality and digital communication.
Experience with CMS systems and an understanding of how content is structured, maintained and implemented on the web.
Thoughtful use of AI tools, combined with an interest in making content processes more efficient and quality‑oriented.
Analytical thinking and the ability to derive content decisions from user behaviour, search intent and project goals.
Ability to explain and present content concepts, structures and content clearly and to further develop them together with clients and internal teams.
Native‑level German and very good English skills.
Salary & Benefits We offer an annual salary starting at EUR 42 000 gross (incl. holiday pay and Christmas bonus) on a full‑time basis. Your actual salary depends on your qualifications and experience.
#J-18808-Ljbffr
Web Content Strategist | Pro (all genders) Arbeitgeber: pixelart®
Als Arbeitgeber in Wien bieten wir Ihnen die Möglichkeit, in einem dynamischen Umfeld zu arbeiten, das Innovation und Kreativität fördert. Unsere Unternehmenskultur legt großen Wert auf Teamarbeit und persönliche Entwicklung, sodass Sie nicht nur Ihre Fähigkeiten erweitern, sondern auch aktiv zur Gestaltung unserer Digital Business-Unit beitragen können. Darüber hinaus profitieren Sie von attraktiven Vergütungen und flexiblen Arbeitsmodellen, die eine ausgewogene Work-Life-Balance unterstützen.
