Marketing Generalist Netherlands (f/m/d)

OUR MISSION AT PLANCRAFT

Digitizing contractor companies? We love it.

We are plancraft – and we are passionate about revolutionizing the craft & construction industry with our straightforward software. Our vision is nothing less than to become Europe’s number one contractor operating system. With the backing of Europe’s top investors, we provide a leading SaaS solution that simplifies the management and operations in crafts businesses. On our mission we are always guided by our values: being #stoked about what we do, achieving things #together as a team and being #humble.

YOUR MISSION AT PLANCRAFT

You love social media, know how to create engaging content, and want to help digitize the Dutch construction industry? Then join plancraft! In a part-time or full-time role (30–40h/week), your Dutch language skills and marketing experience will help us connect with Dutch contractors – locally, authentically, and with real impact.

You’ll become part of our team and actively contribute to making plancraft the #1 SaaS solution for tradespeople in the Netherlands:

• Create and publish localized Dutch content for social media, website, and email.
• Grow and manage our Dutch social channels (Instagram, TikTok, LinkedIn).
• Write customer success stories, collect testimonials, and collaborate with local creators.
• Support SEO/SEA efforts and adapt campaign assets for the Dutch market.
• Use tools like Google Analytics, Looker Studio, and HubSpot to optimize campaign performance.
• Support local events (fairs, webinars, workshops).
• Collaborating across teams (Content, Brand, Performance, Product).

• Planning and executing creator campaigns (briefings, content planning, payouts).

YOUR PROFILE

Must haves:

• Communication: Excellent verbal and written communication skills in Dutch and English (C1/C2), with the ability to communicate effectively with internal teams, external partners, and the community.
• Strong social media experience (Instagram, TikTok, LinkedIn).
• Proven ability to create marketing content (copywriting, case studies, short-form video/text).
• Basic understanding of SEO/SEA and online content optimization.
• Proactive, hands-on mindset with strong attention to detail.
• Comfortable working autonomously and in coordination with a remote team.
• Based in or near Amsterdam, with availability to work from our local office at least two days per week.

Nice to haves:

• Experience with marketing tools / ads managers.
• Affinity with or understanding of the construction/trades industry.
• Experience with creator marketing or influencer outreach.
• Familiarity with email marketing and campaign workflows.
• Previous experience in a startup or scale-up environment.

WHY PLANCRAFT?

Join us not just for a job, but for a mission!

• Dynamics: Experience the agility of a startup in its early days, learn continuously, and build tomorrow’s craftsman software today.
• Growth: We place great value on a strong feedback culture and on supporting you in the best possible way through a learning budget and targeted enablement.
• Tech equipment: You get a MacBook, top over-ear headphones, an individual ChatGPT+ license and everything else you need for your daily doing.
• Location: Our central office is located in the Hamburg city center near Rödingsmarkt incl. large community areas and a rooftop terrace.
• Holidays: Your well-being is important to us. That’s why we offer you 30 paid vacation days.
• Benefits: Enjoy perks like subsidized mobility (25% off Deutschland Ticket, a BahnCard 25 or JobRad) and Wellbeing offers (Urbans Sports Club membership). Plus participate in regular company-wide team events and off-sites.
• International environment: We are a team made up of different nationalities, so our company language is English.

So what are you waiting for? We’re excited to hear from you!

About us

Our values: #stoked #together #humble
For a first impression of us – take a look at our Instagram and our LinkedIn page.

Do you have any questions before you apply?
We are here for you – just reach out to people@plancraft.com

Note on creating a test account:
If you would like to create a test account as part of the challenge, please enter \“Applicant\“ in the relevant field during registration and select \“Other\“ under Trade. This ensures that our sales team does not mistakenly register you as a craft business and reach out to you unnecessarily.