Marketing Operations Manager - SaaS/ B2B (f/m/d)

OUR MISSION AT PLANCRAFT Digitizing contractor companies? We love it. We are plancraft – and we are passionate about revolutionizing the craft & construction industry with our straightforward software. Our vision is nothing less than to become Europe’s number one contractor operating system. With the backing of Europe’s top investors, we provide a leading SaaS solution that simplifies the management and operations in crafts businesses. On our mission we are always guided by our values: being #stoked about what we do, achieving things #together as a team and being #downttoearth. YOUR MISSION AT PLANCRAFT Do you have lots of ideas and drive? It\’s a match! You will be challenged every day to contribute your cleverness. Your personal development is just as important to us as our KPIs. Your spirit is to fuel a steep learning curve, surpass yourself and be part of something that makes a difference for hard-working people? Then you\’ve come to the right place – we need you and your mindset. As the Marketing Operations Manager at plancraft, you play a crucial role in scaling the company to become the #1 craftsmen software in Europe. Your key challenges will include: Enhancing our marketing operations to drive growth and efficiency. Implementing and managing marketing automation tools and processes. Utilizing data to drive marketing strategies and decisions. Key Responsibilities: Marketing Technology and Automation: Oversee and optimize the marketing technology stack to enhance operational efficiency. Implement and manage marketing automation tools. Ensure seamless integration of marketing systems and tools. Data-Driven Marketing: Utilize data analytics to drive marketing strategies and decisions. Monitor and analyze key performance indicators (KPIs) to inform strategic decisions. Generate comprehensive reports and summaries for management, providing actionable insights. Attribution and Performance Marketing: Develop and implement a robust attribution setup to accurately measure and evaluate marketing effectiveness across channels. Collaborate with performance marketing teams to optimize campaigns and maximize ROI. Leverage attribution models to allocate budgets effectively and improve channel performance. Stay updated on industry trends and best practices in attribution and performance marketing. Lead Management: Align marketing initiatives with sales objectives to improve lead quality and conversion rates. Salary: The salary for this position is between €50,000 and €65,000 per year, depending on your experience. YOUR PROFILE Are you a Match? At least 3 years of experience in marketing operations, preferably within a fast-paced startup environment. Proven track record in managing marketing technology and automation tools. Strong analytical skills and a data-driven mindset. Strong expertise in setting up and managing attribution models to evaluate marketing performance effectively. Hands-on experience in performance marketing, with a deep understanding of campaign optimization and ROI analysis. Excellent communication and collaboration skills. German (C1) II English (B2) Entrepreneurial mindset with the ability to adapt quickly and drive significant results. Performance Expectations: We embrace transparency, hence trying our very best to communicate expectations early on: Support the entry into new markets, ensuring the organization is prepared and positioned for success. Drive the successful implementation of initiatives and roadmaps. Foster a growth mindset and hands-on culture across the organization. Enable operational excellence and remove barriers to efficiency. Represent our values and culture. WHY PLANCRAFT? Join us not only for a job, but for a mission! Our Team: We are a team of passionate, committed individuals who are determined to realize our vision. Influenc e: Take direct responsibility and have a say in a flat-hierarchy company. Dynamics: Experience the agility of a startup in its early days, learn continuously, and build tomorrow’s craftsman software today. Growth: We foster a culture of direct feedback, continually exchanging knowledge and using today’s lessons to shape tomorrow’s success. Top-Tier Technology: Utilize the latest Apple devices provided to keep you at the forefront of technology. Location: Our central office is located in Hamburg\’s vibrant Schanze district. Holidays: Your well-being is important to us. That’s why we offer you 30 vacation days, plus December 24th as an additional day off every year. Entrepreneurial Spirit: We believe in fostering entrepreneurial spirit Benefits: Enjoy perks like memberships to Urban Sports Club, benefits from Deutschland Card, top-notch coffee, refreshing beers, other beverages, and regular team events Relocation bonus: We provide financial support for your move to Hamburg to join our team. International environment: Our team comes from all over the world, which is why we communicate internally in English. WE WANT YOU!