Marketing Operations Manager - SaaS B2B fmd

Digitizing contractor companies We love it.

We are plancraft and we are passionate about revolutionizing the craft & construction industry with our straightforward software. Our vision is nothing less than to become Europe\’s number one contractor operating system. With the backing of Europe\’s top investors we provide a leading SaaS solution that simplifies the management and operations in crafts businesses. On our mission we are always guided by our values: being #stoked about what we do, achieving things #together as a team, and being #downtoearth.

YOUR MISSION AT PLANCRAFT

Do you have lots of ideas and drive? It\’s a match! You will be challenged every day to contribute your cleverness. Your personal development is just as important to us as our KPIs. Your spirit is to fuel a steep learning curve, surpass yourself, and be part of something that makes a difference for hardworking people. Then you\’ve come to the right place; we need you and your mindset. As the Marketing Operations Manager at plancraft, you play a crucial role in scaling the company to become the #1 craftsmen software in Europe. Your key challenges will include:

• Enhancing our marketing operations to drive growth and efficiency.
• Implementing and managing marketing automation tools and processes.
• Utilizing data to drive marketing strategies and decisions.

Key Responsibilities:

Marketing Technology and Automation:

• Oversee and optimize the marketing technology stack to enhance operational efficiency.
• Implement and manage marketing automation tools.
• Ensure seamless integration of marketing systems and tools.

Data Driven Marketing:

• Utilize data analytics to drive marketing strategies and decisions.
• Monitor and analyze key performance indicators (KPIs) to inform strategic decisions.
• Generate comprehensive reports and summaries for management providing actionable insights.

Attribution and Performance Marketing:

• Develop and implement a robust attribution setup to accurately measure and evaluate marketing effectiveness across channels.
• Collaborate with performance marketing teams to optimize campaigns and maximize ROI.
• Leverage attribution models to allocate budgets effectively and improve channel performance.
• Stay updated on industry trends and best practices in attribution and performance marketing.

Lead Management:

• Align marketing initiatives with sales objectives to improve lead quality and conversion rates.

Salary: The salary for this position is between 50000 and 65000 per year depending on your experience.

YOUR PROFILE

• At least 3 years of experience in marketing operations preferably within a fast-paced startup environment.
• Proven track record in managing marketing technology and automation tools.
• Strong analytical skills and a data-driven mindset.
• Strong expertise in setting up and managing attribution models to evaluate marketing performance effectively.
• Hands-on experience in performance marketing with a deep understanding of campaign optimization and ROI analysis.
• Excellent communication and collaboration skills.
• Entrepreneurial mindset with the ability to adapt quickly and drive significant results.

Performance Expectations:

We embrace transparency hence trying our very best to communicate expectations early on:

• Support the entry into new markets ensuring the organization is prepared and positioned for success.
• Drive the successful implementation of initiatives and roadmaps.
• Foster a growth mindset and hands-on culture across the organization.
• Enable operational excellence and remove barriers to efficiency.
• Represent our values and culture.

WHY PLANCRAFT

Join us not only for a job but for a mission!

• Our Team: We are a team of passionate committed individuals who are determined to realize our vision.
• Influence: Take direct responsibility and have a say in a flat-hierarchy company.
• Dynamics: Experience the agility of a startup in its early days, learn continuously and build tomorrow\’s craftsman software today.
• Growth: We foster a culture of direct feedback, continually exchanging knowledge and using today\’s lessons to shape tomorrow\’s success.
• Top-Tier Technology: Utilize the latest Apple devices provided to keep you at the forefront of technology.
• Location: Our central office is located in Hamburg\’s vibrant Schanze district.
• Holidays: Your wellbeing is important to us. That\’s why we offer you 30 vacation days plus December 24th as an additional day off every year.
• Benefits: Enjoy perks like memberships to Urban Sports Club, benefits from Deutschland Card, top-notch coffee, refreshing beers, other beverages, and regular team events.
• Relocation bonus: We provide financial support for your move to Hamburg to join our team.
• International environment: Our team comes from all over the world which is why we communicate internally in English.

WE WANT YOU!

Key Skills:

Guest Services, Front Office, Gym, Document Control, Airlines

Employment Type: Full Time

Experience: years

Vacancy: 1

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