Performance Marketing Manager (f/m/d)

OUR MISSION AT PLANCRAFT

Digitizing contractor companies? We love it.

We are plancraft – and we are passionate about revolutionizing the contractor & construction industry with our straightforward software. Our vision is nothing less than to become Europe’s number one contractor operating system. With the backing of Europe’s top investors, we provide a leading SaaS solution that simplifies the management and operations in contractor businesses. On our mission we are always guided by our values: We are #stoked about our work, achieving more #together as a team, and staying #humble as we empower the true builders of our future: our customers.

YOUR MISSION AT PLANCRAFT

You love data, live for optimization, and are always a few steps ahead when it comes to trends in Paid Media? Perfect match. We’re looking for a Performance Marketing Manager (f/m/d) to unleash growth across all paid digital channels. You\’ll bring analytical excellence, structure, and execution power into our performance marketing – and help us scale smart and sustainably as we enter new markets.

Key Responsibilities:

• End-to-end campaign ownership: From strategy and budgeting to execution and iteration across Paid Social (Meta, TikTok, etc.), SEA (Google Ads), and Programmatic.
• Growth driver: Increase ROAS across Meta & Google and launch programmatic advertising with positive ROI.
• Data-first mindset: Analyze campaign data deeply, establish a robust attribution model, and translate insights into action.
• A/B Testing: Implement a rigorous testing roadmap and continuously improve performance through experimentation.
• Team player: Be a sparring partner to the team, support junior members, and collaborate with Brand, Content, Marketing Ops, and Tech to create compelling creatives and funnels.
• Scale new channels: Identify untapped opportunities and take ownership of at least one new paid channel initiative.

Salary: The salary for this position is between €50,000 and €60,000 per year, depending on your experience.

Your Role Development:
At plancraft, you can take your career to the next level by stepping up into a Senior Performance Marketing Manager. You\’ll have the opportunity to own and expand our marketing strategy across multiple countries, shaping scalable processes and best practices. Additionally, you\’ll play a key role in developing and testing new growth channels, helping us stay ahead in a fast-paced, digital-first environment. We support your growth with mentoring, a high level of ownership, and real development opportunities.

Team Setup & Collaboration:
You’ll be part of a collaborative marketing team with specialists in content, social, brand, and design. Within performance, you’ll work closely with two fellow Performance Marketing Managers and report to the Head of Marketing. Expect a team that values shared learning, clear ownership, and fast execution.

YOUR PROFILE

Are you a Match?

Must haves:

• 2+ years of hands-on experience in Performance Marketing in a fast-paced environment.
• Strong track record with Meta Business Manager, Google Ads.
• Analytical mindset with deep experience in KPIs like ROAS and CAC.
• Background in business, marketing, economics or similar – ideally from a top university.
• Structured, solution-oriented and proactive approach with a passion for optimization.
• Clear and precise communicator with fluency in English (our company language).
• Strong Excel skills or experience with data visualization tools.
• You are willing to come to our office in Hamburg regularly #LI-Hybrid.

Nice to haves:

• Experience with attribution modeling setup and evaluation.
• Experience in Smartly or similar tools.
• Knowledge in marketing automation and performance tech stacks.

WHY PLANCRAFT?

Join us not only for a job, but for a mission!

• Our Team: We are a team of passionate, committed individuals who are determined to realize our vision.
• Influence: Take direct responsibility and have a say in a flat-hierarchy company.
• Dynamics: Experience the agility of a startup in its early days, learn continuously, and build tomorrow’s craftsman software today.
• Growth: We foster a culture of direct feedback, continually exchanging knowledge and using today’s lessons to shape tomorrow’s success.
• Top-Tier Technology: Hardware at the highest level: You get a MacBook and top over-ear headphones
• Location: Our central office is located in Hamburg\’s vibrant Schanze district.
• Holidays: Your well-being is important to us. That’s why we offer you 30 vacation days, plus December 24th as an additional day off every year.
• Benefits: Enjoy perks like subsidized mobility (25% off Deutschland Ticket, a BahnCard 25 or JobRad) and Wellbeing offers (Urbans Sports Club membership). Plus participate in regular company-wide team events and off-sites.
• Relocation bonus: We provide financial support for your move to Hamburg if your role is needed to be on-site.
• International environment: We are a team made up of different nationalities, so our company language is English.

About us

Our values: #stoked #together #humble
For a first impression of us – take a look at our latest reels!

Do you have any questions before you apply?
We are here for you – just reach out to people@plancraft.de