Communications and Marketing Manager

MISSION

Planned Parenthood of Montana (PPMT) leads by providing, promoting, and protecting sexual and reproductive health care and education for all Montanans.

JOB SUMMARY

The Communications & Marketing Manager is responsible for leading affiliate communications work, including developing and implementing communications and marketing strategies to support PPMT’s development strategies and to elevate PPMT’s health care, education, and outreach activities, and providing guidance and strategy for crisis communications.

The Communications & Marketing Manager collaborates closely with executive leadership on development communications as well as brand marketing for health care and education. The Communications & Marketing Manager drives strategy to elevate the profiles of affiliate spokespeople — including the Chief Executive Officer (CEO), providers, patient storytellers, and more; serves as a spokesperson and trains other spokespeople in media and message guidance; strategically responds to breaking news; formulates plans and initiatives to better support affiliate communications; provides materials and guidance, and executes work in support of PPMT; develops relationships with members of the media; and develops and executes marketing strategies that connect Montanans with PPMT services.

PPMT Compensation & Benefits

• Medical, Dental, Vision, Health Savings Accounts, and Flexible Spending Accounts for Health and Dependent Care.
• PPMT pays 100% of the premium for employee Medical!
• We also offer a 401k Plan with up to 4% employer match of gross pay when the employee contributes.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Development Communications

• In coordination with Development team, draft fundraising communications, including newsletters, appeals,one-to-many communications from CEO and CDO,cases for support,and other campaign materials
• In coordination withthe Developmentteam, supervisedesign andproductionof developmentcommunications materials.
• Develop donor-specific messaging, and in collaboration with the Development team,engagesupportersthrough donor channels.

External Affairs Communications

• As needed, coordinate with PPAMT and PPAMT PACto ensure electoral, legislative, fundraising, and advocacy communications goals are met, including sharing endorsements, updates, and guidingsupporters totake actionthrough digital channels.
• Build outreach takingconceptthrough creation,development,and dissemination.
• Developadvocacy messaging and engage supporters through new and existing channels.

General Communicationsand Marketing

• In coordination with department leadership, implementmulti-levelproactive communications and marketing strategies to advance access to sexual and reproductive health care services and education programs, and promote health equity.
• Quickly develop and implement crisis communications plans, responses, and materials, and support reactive rapidresponseto breaking news.
• Serve as an internal consultant to teams across the affiliate on strategy and language, to ensure projects communicate appropriately and authentically on sexual and reproductive health issues.
• Draft, review, and approvecommunications materials,includingtoolkits,pressadvisoriesand press releases, talking points, fact sheets, and briefings, in support of PPMT's proactive communications and marketing initiatives.
• Ensure all external facing communications, including those related to partnerships or collaborativeefforts,reflectPPMT values and the Planned Parenthood brand.
• Coordinate with PPFA communications, brand & marketing, and digital staff to develop and execute strategic 360 communications plans to promote PPMT’s work as a trusted provider of sexual and reproductive health care, health information, and sex education.
• Create, post, and optimize the content on PPMT’s website and all C3 and C4social media properties.
• Provide or direct graphic design work, including static social media images, website images, signage.
• Track the effectiveness of strategies and content to support marketing and communications objectives.

Media

• As needed or directed, serves asmedia contact and point person, and liaison tospokespersons.
• Conduct media and messagetrainingfor affiliate spokespeople, including staff, volunteers, and storytellers.
• Prep and staff spokespeople for media interviews.
• Cultivate andmaintainrelationships with key media contacts.
• Creating content and posting on PPMT social media properties.

QUALIFICATIONS

• At least three (3) years of experience working in marketing and communications.
• Strong relationships with media outlets, reporters, and partner organizations.
• Excellent communication skills anddemonstratedcultural competence.
• Demonstrated ability to write and edit proficiently and quickly, including the ability to understand and communicate about complex, technical, or sensitive subjects in a clear, concise, and engaging manner.
• Demonstratedmulti-channel marketing experience,includingemail, social media,advertisement, out-of-home marketing,and more.
• Experience cultivating earned media.
• Strong understanding of sexual and reproductive health issues. A nuanced understanding of reproductive justice is strongly preferred.
• Proven knowledge of media trends, anda strong senseof the operations of the news media (print, online, blogs, radio, and broadcast), including how to generate favorable traction in the media.
• Ability to juggle multiple projects, deadlines, and priorities successfully.
• Energetic, creative, innovative approach, with a desire to developnew ideasand solutions and bring them to life.
• Collaborative and relationship focused
• Committedto health equity, and able to draft, edit, and review materials from a racial equity lens.
• Exceptional judgment and ability to handle rapid-response scenarios calmly under pressure.

Other Qualifications

• This position isbased in Missoula, Great Falls, Helena, Billings or Bozeman, withoptionfor some remote work.
• Ability and willingness to travel occasionally throughout Montana. Travel requirement is5-10%.

STANDARD REQUIREMENTS

• Understands the financial aspects of our business and maintains focus on cost effectiveness and stewardship.
• Supports, cooperates with, and implements specific procedures and programs for: safety and security, confidentiality, quality assurance, compliance with current laws and regulations including HIPAA and mandated reporting, and training.
• Follows up as appropriate with supervisor, co-workers and customers regarding reported complaints, problems and concerns.
• Promotes positive public image and relations of PPMT.
• Completes requirements for acceptable attendance and timeliness to work.
• Performs other work duties as assigned.
• Creates and fosters an environment focused on excellence in customer service and patient centered care:
  • Is culturally and linguistically competent and respectful.
  • Anticipates and responds to patient/customer and internal colleagues’ needs and priorities.
  • Understands donor and internal colleagues’ needs and expectations.
  • Commitment to delivering high quality service.
  • Responds effectively when donors/customers and internal colleagues' experience problems or mistakes.
  • Acts to restore donor/customer and internal colleague satisfaction.
  • Collaborates with others take actions on implementing long-term solution.

KNOWLEDGE, SKILLS, AND ABILITIES

Language Skills

Ability to read and interpret documents such as safety rules,operatingand maintenance instructions, and policy and procedure manuals.Ability towriteroutine reports and correspondence.Ability to speak effectively with employees, volunteers, boardmembers,and outside contractors and vendors.

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.Ability to compute rate, ratio, andpercentand to draw and interpret bar graphs.

Reasoning Ability

Ability to define problems, collect data,establishfacts, and draw valid conclusions. Ability to interpret a variety of instructions and deal with several abstract and concrete variables. Ability to take decisive action, particularly in the absence of the CEO.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.Reasonableaccommodationsmay be made to enable individuals with disabilities to perform the essential functions.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.Reasonableaccommodationsmay be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.

NOTE

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements,efforts,or working conditions associated with this job.While this is intended to bean accuratereflection of the current job,management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change.

$75,000 - $80,000 a year

Entry is $75,000. Higher compensation dependent on qualifications.

BENEFITS

HEALTH

Medical, Dental, Vision, Health Savings Accounts, and Flexible Spending Accounts for Health and Dependent Care all which start the 1st of the month following the hire date. PPMT pays 100% of the employee premium for health insurance!

401k

Retirement Plan with up to 4% employer match of gross pay when the employee contributes. Employees who participate are immediately vested.

INCOME PROTECTION

Basic Life & AD&D with salary coverage starts within 90 days of employment that PPMT pays for. Supplemental Life & AD&D offered. Long-Term and Short-Term Disability is 66.66% of earnings and PPMT pays this benefit.

All employees are required to model In This Together ethos including:

Workplace Values

• We tend to the team
• We respect and honor all people
• We jump in
• We try and we learn
• We care for our business
• We return to our mission

Customer Service Standards

• Clear the Slate
• Make a connection
• Keep them in the loop
• Confirm the plan
• Ask for feedback
• Acknowledge the reality
• Open the door

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

Planned Parenthood of Montana does not discriminate against or allow harassment of any individual based on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, reproductive health decisions, military service, other non-merit based factors, any other characteristic protected by applicable law, or retaliation.

Planned Parenthood of Montana is committed to creating a dynamic work environment that values diversity, inclusion, respect, integrity, customer focus, and innovation.