Regional Manager Global Travel Retail & Middle East Africa (GTR & MEA) (m/f/d) in Rotkreuz

Regional Manager Global Travel Retail & Middle East Africa (GTR & MEA) (m/f/d)

Plasencia International AG Vacant since

Number of jobs : 1 6343 Rotkreuz (ZG) 100% By agreement Permanent Registration requirement

Since 1865, the Plasencia family has lived by the land.

From their farms and factories in Nicaragua and Honduras, every cigar is guided from seed to smoke with patience, discipline, and a deep respect for nature.

Today, present in over 80 countries worldwide, Plasencia continues to define excellence in premium cigars.

Among its creations is the iconic Alma Collection, crafted to deliver a terroir-driven experience unlike any other.

Plasencia also stands as the only premium cigar house to grow certified organic tobacco—cultivating without chemicals, preserving water, and restoring life to the soil so each harvest may thrive.

Plasencia Reserva Original is the world’s only 100% certified organic cigar.

Beyond the fields and factories, the family supports communities across Nicaragua and Honduras through education, medical care, and cultural enrichment programs.

Five generations of stewardship continue to carry this legacy forward.

Objective of the Role The Regional Manager GTR & MEA region is responsible for the overall coordination and execution of all relevant sales and marketing activities for its brands as per the defined global strategy for the relevant Duty-Free markets, as well as the expansion of its brands in key countries in the domestic MEA region.

• Drive Distribution expansion, Brand Visibility, and Sales performance across Key Duty-Free locations in Europe, Middle East, and partly the Americas, as well in key domestic countries across the MEA region.
• Focus on the availability of its core assortment and space allocation in permanent cabinets/humidors and displays.
• Implement training, tobacco seminars, and forums to build brand image.
• Produce an Annual Sales plan and manage Sales & Marketing investments as per defined Strategy for relevant Duty-Free locations in Europe, Middle East, and where applicable the Americas, as well in key domestic countries across the MEA region.
• Provide Quarterly updates and revisions via the KPI process.
• Establish and negotiate pricing structure within the region and ensure margin targets in KPI.
• Stock planning & Management of inventory to ensure stock availability on core assortment.
• Maintaining close liaison with Marketing, Supply and Finance team and other key stakeholders.
• Ensure compliance with the legal and regulatory environment for tobacco.
• Skill Requirements
• Exceptional understanding of marketing and consumer aspects of branded FMCG and Tobacco
• Has had a working relationship with Global Travel Retail customers (especially in Europe) for minimum of 3 years in similar position and has a deep knowledge of the Middle Eastern and African markets.
• Has had a first-class track record in delivering business growth.
• Has extensive intercultural and people skills and is strong in relationship building.
• Has an international mindset and experience.
• Experience in Distributor Management
• Proven experience of implementing international group strategic plans on country level.
• Working experience in an owner-managed company is an advantage.
• A background in the tobacco industry is considered a strong asset.
• Previous experience within the luxury goods industry is highly desirable.
• Behavioural Requirements
• Open, direct, honest, and respectful
• Strategic with pragmatic hands-on approach
• Hard worker, dynamic, high level of energy and hunger to succeed.
• Ability to build strong personal relationship at various levels, key external people, central marketing, supply chain and finance.
• Is highly creative and tries out new ideas and approaches.
• Sees different aspects of a problem/situation and quickly adapts to those, quickly identifies, and seeks advantage for the business.
• Reduces complexity and develops clear and simple plans.
• Challenges the status quo, speaks up with conviction even when this may be unpopular, leverages complementary strengths of the team by valuing different approaches, experiences, expertise.
• Must be detail-oriented, solution-focused, and able to multi-task with solid organizational and time-management skills
• Proactive, self-confident, highly motivated team player
• Has international mindset- thinks global, acts local.
• High self-motivation and resilience
• Flexible and mobile
• Positive, has fun at work and can laugh.
• Education: MBA or equivalent
• Work location
• 6343 Rotkreuz (ZG)
• Additional information on the place of work
• Very high proportion of travel 50% +
• Workload
• 100%
• Employment start
• By agreement
• Employment duration
• Permanent
• Qualification skilled
• Work experience
• More than 3 years

Education

• Master’s degree from a university or equivalent
• English
• Orally : Very good knowledge Written : Very good knowledge
• By email
• #J-18808-Ljbffr