Senior Product Manager, Engagement

Overview

Play On Sports is the largest platform for high school sports in the US, reaching millions of fans, parents, coaches, and student athletes across NFHS Network, Max Preps, and Go Fan.

Our products span live and on-demand video, scores and stats, recruiting, ticketing, and event management.

This Senior Product Manager, Engagements role sits on the Video team and owns the Engagement pod: the web and app experiences that turn a stream into a habit, and the new offerings that keep subscribers coming back.

Over the past year, the video team improved stability and refreshed our visual identity.

With the platform stable, the opportunity now is engagement and retention: deepening how families use NFHS Network across web and apps, and finding new ways to put our video to work for athletes and their families.

We’re looking for someone who wants to own that chapter.

Responsibilities

• Own the engagement and retention experience end-to-end across all NFHS Network web and apps.
• Partner with a team of engineers and a senior product designer to deliver high-quality, reliable experiences across web, mobile, and connected TV (CTV).
• Drive measurable business outcomes such as subscriber retention, viewer engagement, NPS, and app store ratings.
• Utilize video in new and innovative ways to create value for athletes and their families.
• Elevate the in-product experience to delight and retain subscribers.
• Balance customer needs, business impact, and technical tradeoffs in product decisions.
• Develop clear, data-backed business cases and influence executive stakeholders.
• Partner closely with growth and marketing teams to drive adoption and usage, not just feature delivery.
• Own engagement and retention as measurable disciplines—define the bar, instrument it, and connect the work to retention impact.
• Lead the roadmap for engagement features across NFHS Network web and apps, balancing quick wins against durable bets.
• Explore and ship new ways to use our video that create value for athletes and their families, from concept and prototype through launch and iteration.
• Run a steady cadence of experiments, using device and browser segmentation to learn fast and decide with data.
• Build and defend business cases for new investments, grounded in subscriber economics.
• Partner with growth and marketing on go-to-market for every major launch—adoption metrics are part of the plan from day one, not an afterthought.
• Prototype and pressure-test ideas before committing engineering cycles—ship rough working versions, not just specs.
• Represent the engagement product in leadership conversations with fluency in both the customer and financial dimensions.

Qualifications

• 5+ years in product roles, ideally shipping consumer experiences across platforms (web, mobile apps, CTV).
• A track record of outcome-oriented, strategic product decisions made from customer feedback and data, with the ability to set strategy, communicate it to executives, and follow through on outcomes.
• Experience in B2C subscription or consumer businesses where retention and activation are first-class metrics.
• Ability to build your own models and analyses without waiting for a data team.
• Experience in fast-moving environments where speed matters and perfection is the enemy of shipped.
• Comfortable using AI tools to accelerate workflow—from building prototypes and running analyses to pressure-testing ideas—and willing to question whether traditional PM artifacts like PRDs are the best way to drive outcomes.
• Nice to have
• Sports and/or streaming experience.
• Experience with CTV / connected-device apps.
• Ownership and Team Principles

Ownership over Participation

You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach.

You follow through even against the toughest challenges.

Team over Stars

You are a bridge builder, establishing processes and relationships with teams outside your own.

You rally around common goals, seek win-win solutions, compromise when necessary, and help others succeed.

Growth over Comfort

You are driven to grow, actively seek opportunities to expand your comfort zone, skills, and confidence.

You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.

Fairness over Popularity

You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective.

You consider long-term impact rather than short-term gains, seek others’ perspectives, and manage emotions in decision-making.

About Play On

Play On is where high school sports come to life.

Through Go Fan, NFHS Network, and Max Preps, we give every fan a front-row seat to the moments that matter most: the buzzer-beaters, the comeback wins, the senior nights, the rivalries that define a town.

We built our technology for the people who live and breathe high school athletics — the parents who never miss a game, the alumni cheering from afar, and the communities that show up week after week.

From buying tickets to watching a live stream to reliving the highlights, we make it simple to stay close to the sports and the athletes you love most.

Backed by KKR, we build the technology that powers high school athletics from the inside out.

Schools trust us to handle ticketing, streaming, fundraising, concessions, merchandise, and more so the people running programs can stay focused on the athletes and fans we all serve together.

We’re a growth-stage company on a mission to make high school sports more accessible, more memorable, and more connected than ever before.

When being there means everything, we make sure you never miss a moment.

Why You’ll Love Working at Play On

Product, potential, and people.

We’re a leader in the high school event space, solving real challenges, learning quickly, and creating impactful solutions.

This is a growth-stage company, so your contributions have real impact and opportunities to grow your skills and advance meaningful problems affecting schools and the students and fans they serve.

Our culture emphasizes accountability, collaboration, growth, and fairness.

Benefits

• Multiple medical insurance plans to choose from
• Dental, vision, life and disability insurance
• Employee Emergency Fund
• Company equity (stock options)
• Open PTO policy
• 401K plan with company match
• Hybrid/flexible work environment
• Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.
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