CRM manager:in in beauty in Berlin

Описание: Do you love modern hair care and know how to guide customers throughout the entire lifecycle? We’re looking for a CRM Manager whose goal is to measurably increase customer lifetime value and build lasting brand relationships. Sound like you? Join our team and take our brand to the next level as a (Senior) CRM Manager. You’ll be part of the Marketing team and work closely with another CRM Manager to shape and develop the CRM strategy across all brands. MONDRIAN:LABS operates two independent beauty brands in Berlin: SHYNE and Pomélo+Co., both with loyal D2C customer bases and growing B2B partnerships across Europe.

Задачи:

• Take responsibility for CRM, lifecycle marketing and customer retention across all markets, with a clear focus on growth, repeat purchases and customer lifetime value
• Plan, optimize and implement multi-channel journeys, including automation and personalization
• Conduct and evaluate A/B tests, and derive and implement data-driven decisions for continuous optimization
• Build, maintain and develop loyalty programs, including customer surveys
• Use analytics and KPIs to make data-driven decisions
• Develop creative campaigns to increase engagement and customer lifetime value

Требования:

• At least 3–5 years of CRM experience, with responsibility for lifecycle and customer retention initiatives
• Very good knowledge of CRM tools and technical aptitude as the basis for scalable and high-performing CRM setups
• Decision‑making skills and a strong test‑and‑learn mindset based on KPIs and data
• Experience with segmentation, personalization, and building and developing customer journeys and lifecycle strategies
• Experience with automation and personalized CRM flows throughout the customer lifecycle
• Self‑directed, organized, and experienced in project and campaign planning, including working with cross‑functional teams
• Fluent German and English, as these are our company languages
• Будет плюсом: Klaviyo; Experience with complex lifecycle setups, as well as knowledge of WhatsApp marketing and the beauty industry; French or Italian, as we also serve the French and Italian markets

Условия:

• An exciting environment: a captivating start‑up atmosphere
• A strong foundation: become part of our skilled and supportive Marketing team.
• Make an active contribution: we value continuous improvement.
• Get involved in optimizing and developing our processes.
• Standing still is not an option for us.
• Flexible work‑life balance: benefit from our hybrid working model, which allows you to work from home two days a week (Mondays and Fridays; on the other days, we all meet at our office at Rosenthaler Platz)
• Additional time off: in addition to work‑from‑anywhere days, we give you December24 and31 as extra days off.
• A modern working environment: our modern office at Rosenthaler Platz offers a great view and is dog‑friendly.
• Stay fit: we support your health and wellbeing with an Urban Sports Club membership (M) for sports enthusiasts; alternatively, you can use the employee discounts and vouchers in the Probonio app
• Teamwork makes the dream work: enjoy regular team lunches and team events.
• Attractive extras: receive free company products on an ongoing basis.
• Tools for your success: choose the equipment that works best for you, e.g. a MacBook or a notebook of your choice.
• We also offer the classics, such as a free fruit basket, snacks and fresh coffee.

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