Paid Search Sr. Strategist

Paid Media Senior Strategist

The Paid Media Senior Strategist owns the execution, performance, and growth of Paid Media services for complex, enterprise-level accounts.

They manage end‑to‑end campaign creation and optimization, provide strategic counsel to executives, and oversee reporting and communication with clients.

Responsibilities

• Executive‑level account campaign management, including daily optimizations, campaign creation, and high‑level strategy ownership.
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data and client‑specific sources of truth.
• Participate in weekly department scrums and training sessions to advance channel knowledge.
• Continuously improve campaign performance against client goals.
• Maintain frequent, high‑quality communication with internal teams and assigned clients.
• Utilize AI and outsource resources to streamline workflow wherever possible.
• Participate in developing new department training materials.
• Employ AI technologies to enhance and optimize business processes.
• Leverage Power Digital’s Nova ecosystem in all applicable activities.

Qualifications

• 4‑5 years of digital marketing experience, including 3+ years in an agency setting.
• Minimum 4 years of hands‑on Search Engine Marketing experience.
• Experience creating and optimizing campaigns (bid optimization, keyword research, ad copy) for large, enterprise‑level accounts.
• Significant campaign management experience in 3+ of the following additional types:
• Performance Max
• Standard Shopping
• You Tube Ads
• Display Advertising
• Local campaigns
• Bing Ads
• Proficiency with Google and Microsoft Office Suite(s).
• Proficiency in Google Analytics.
• Expert knowledge of funnel marketing and the role of paid media within the funnel.
• Strong ability to derive actionable insights from marketing data.
• Proficiency in spoken and written English at an advanced level.

• Other required skills

• Strong written and verbal communication.
• Strong organizational and project management.
• Self‑motivated with a strong desire to succeed.
• Excellent interpersonal skills.
• Strong work ethic and ability to learn quickly and independently.
• Interest in a long‑lasting relationship with a growing company.
• Key Performance Indicators
• $13.5k team‑member EBITDA.
• Maintain below 10% client churn rate.
• Manage 4‑6 complex or large accounts in the agency top 100.

Benefits & Perks

• Base salary plus commission opportunities.
• Medical bonus.
• 15 paid vacation days (PTO) per year.
• Fully flex work environment: full‑remote, in‑office, or hybrid.
• Employee Assistance Program (EAP).
• 17 observed Colombian national holidays plus 2 mental‑health recharge days per year.
• Legal benefits (Prima, Cesantías).
• Paid Social Security.
• Unlimited growth and leadership opportunities within a rapidly growing firm.
• Ongoing employee development programs for personal and professional growth.
• Quarterly awards including prize money and recognition for outstanding performance.
• Opportunities to participate in company DEI initiatives.
• Equal Opportunity Hiring

Power Digital is an Equal Opportunity Employer.

All employees are valued for their unique strengths, experiences, and backgrounds.

Diversity in race, gender, age, disability status, veteran status, sexual orientation, religion, and other aspects of identity is essential, and inclusion is everyone’s responsibility.

#J-18808-Ljbffr