Digital Marketing Manager (100%)

pAre you a digitally savvy marketing professional who combines strategic thinking, strong analytical capabilities, and execution excellence? Are you passionate about creating seamless digital client journeys, optimizing user experiences, leveraging data and AI, and driving measurable commercial outcomes? /p pVontobel Asset Management is seeking a highly motivated Digital Marketing Manager to join the Client Content Center and help shape the future of our digital marketing capabilities. /p pThis role reports directly to the Head of Digital Marketing Content. The successful candidate will play a critical role in enhancing digital client experiences, optimizing digital touchpoints, and delivering measurable business impact through data-driven marketing. /p pThe role sits at the intersection of digital marketing, client experience, analytics, content generation, and business growth. A key focus will be connecting digital marketing activities to commercial objectives, fundraising priorities, client engagement, and business outcomes through robust performance measurement and continuous optimization. /p h3What Are We Looking For? /h3 ul liProven experience developing and optimizing digital client journeys across websites, campaigns, email, and other digital touchpoints. /li liStrong expertise in digital marketing, UX optimization, website management, conversion optimization, and client engagement. /li liExcellent data literacy and a deep understanding of digital marketing KPIs, analytics, reporting frameworks, and performance measurement. /li liDemonstrated ability to turn data and client insights into actionable recommendations that drive commercial impact. /li liExperience establishing and managing dashboards that measure engagement, lead generation, conversion, client journeys, and business outcomes. /li liStrong understanding of marketing technologies, CRM platforms, automation tools, and digital analytics solutions. /li liPassion for Artificial Intelligence, automation, personalization, and emerging technologies. /li liExperience leveraging AI to improve client engagement, digital experiences, scalability, operational efficiency, and marketing effectiveness. /li liStrong stakeholder management and collaboration skills across marketing, distribution, investments, product management, technology, and compliance. /li liA growth mindset, strong curiosity, and a passion for continuous improvement and innovation. /li /ul h3Key responsibilities /h3 ul liDesign, manage, and continuously optimize digital client journeys across the full client lifecycle. /li liEnhance client engagement, conversion, and retention through personalization and journey optimization. /li liEnsure digital experiences support commercial priorities, fundraising objectives, and client needs. /li /ul ul liDrive continuous improvements of website usability, navigation, accessibility, and conversion performance. /li liConduct user research, behavioral analysis, and testing to identify optimization opportunities. /li liImplement best practices in UX and digital experience management across client-facing platforms. /li /ul h3Digital analytics KPI leadership /h3 ul liDevelop and maintain KPI frameworks, dashboards, and reporting that measure digital performance and business impact. /li liMonitor and optimize key digital KPIs including engagement, leads, conversions, traffic quality, and client journey effectiveness. /li liGenerate insights and recommendations that improve marketing effectiveness and contribute to commercial growth. /li /ul ul liIdentify and implement AI-driven solutions that enhance digital marketing performance and client experiences. /li liDrive the adoption of marketing automation, personalization, predictive analytics, and new digital capabilities. /li liPromote innovation and continuous experimentation across the digital marketing ecosystem. /li /ul h3Digital campaign activation /h3 ul liSupport the execution and optimization of integrated digital campaigns across all relevant channels with relevant stakeholders. /li liMaximize performance across website, email, social media, paid media, and marketing automation platforms. /li liPartner with marketing teams to increase effectiveness and reach. /li /ul h3Candidate Profile /h3 ul liUniversity degree in Marketing, Digital Marketing, Business Administration, Communications, Data Analytics, or a related discipline. /li li5+ years of experience in digital marketing, digital experience management, performance marketing, or related fields. /li liExperience within asset management, financial services, banking, or another regulated industry preferred. /li liStrong expertise in digital analytics platforms, web analytics, CRM systems, website management, and marketing automation technologies. /li liDemonstrated success in developing KPI frameworks and using data to drive decision-making and optimization. /li liStrong understanding of digital client journeys, UX principles, customer behavior, and conversion optimization. /li liExperience leveraging AI-powered marketing tools and modern digital technologies. /li liExperience working with cross-functional teams in an international environment. /li /ul h3Personal profile /h3 ul liHighly client-centric and digitally minded. /li liStrong analytical thinker with exceptional data literacy skills. /li liCommercially focused with a clear understanding of growth drivers and business outcomes. /li liPassionate about AI, technology, innovation, and digital transformation. /li liCollaborative and influential with strong stakeholder management capabilities. /li liCurious, proactive, and continuously seeking opportunities to improve performance. /li liComfortable operating in a fast-paced and evolving environment. /li liExcellent communication and presentation skills. /li liHands-on, results-oriented, and focused on measurable impact. /li /ul h3Location Requirement /h3 pThis role is based in Zurich but will move to Baar in 2030, ensuring close alignment with key stakeholders in the business. /p h3What do we offer? /h3 ul liExperienced, diverse team in an international environment /li liAgile environment in how we think, the way we work and our trust for each other /li liFlat hierarchy with collaboration at all levels /li liCollaborative spirit with opportunities to learn and thrive /li /ul pAt Vontobel, you are building better futures for our clients and society, as well as for yourself. By 2030, we want to be known as one of the leading and most trusted global investment firms. We have 2,300+ engaged professionals, based in 27 locations globally and headquartered in Zurich. /p pWe are both majority family-owned and publicly listed. Our capacity for long-term focus, on topics such as sustainability, is underpinned by the security of the family’s 100-year commitment. Driven by an ownership mindset, you can unlock your potential and translate insights into opportunities. We are hiring talented individuals who are determined to deliver in a changing world and who come from a wide variety of backgrounds. Do you want to be Vontobel? /p pAt Vontobel, we are an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity. /p pWe value the many voices within our teams and are committed to creating an environment where everyone who wants to be part of our performance culture can be themselves. It is based on mutual respect and zero tolerance for any form of discrimination. /p pIf you have any questions you can contact us through our contact form. /p #J-18808-Ljbffr