Head of Content & Creatives (all genders)

Head of Content & Creatives (all genders)

Join us to apply for the Head of Content & Creatives (all genders) role at Primal State Performance GmbH .

We are a dynamic, fast-growing Beauty & Pro-Aging company based in Berlin with a heartfelt mission: creating glow moments . For our customers, our team, and everyone who wants to feel comfortable in their skin and let their inner beauty shine.

For us, work is more than just productivity – it should inspire, excite, and bring joy. We are growing fast and are looking for smart, empathetic people eager to build something special with us.

Join Glow25 and become part of a vision that redefines beauty. We can’t wait to meet you!

Our current challenges and future goals include:

The Head of Content & Creatives is a pivotal leadership role designed to bring creative clarity, operational excellence, and strategic depth to everything we put into the world. We’re seeking someone who combines visionary creative thinking with high-performance execution—a leader who understands the power of brand storytelling, content architecture, and visual identity in driving emotional connection and business growth.

This role requires someone who can see the big picture, build systems to support it, and lead the team that brings it to life. If you wake up with ideas and go to bed thinking about elevating the next campaign—you might be who we’re looking for.

Key responsibilities include:

1. Develop and lead a cross-channel content and creative strategy.
2. Manage a multidisciplinary team of copywriters, designers, and producers with clarity and accountability.
3. Bring big ideas to life—from campaign concept to execution across all relevant touchpoints.
4. Ensure brand and legal compliance across design, messaging, and product communication.
5. Build scalable processes connecting brand, performance, and product teams—enabling creative excellence.

Your support will involve:

1. Leading a high-performing creative team: Defining roles and fostering creative excellence through structured collaboration.
2. Aligning content and design strategy: Developing a cross-channel strategy ensuring a consistent brand experience.
3. Developing and executing campaigns: Overseeing creative concepts from ideation to rollout with focus on impact and relevance.
4. Establishing efficient workflows: Implementing scalable processes that connect teams and drive projects efficiently.
5. Ensuring brand compliance and quality: Guaranteeing high-quality, legally compliant content and developing standards for consistency.

Required experience:

• C1-level English proficiency, both written and spoken.
• At least eight years of professional experience, including four years in a leadership role overseeing content and creative teams.
• Deep expertise in brand storytelling, creative direction, and content strategy.
• Proven experience with direct response, digital content performance, and cross-channel execution (e.g., social media, CRM, paid media, packaging).
• Strong understanding of production workflows, legal requirements, and industries such as beauty, wellness, or consumer goods.
• Familiarity with tools like Asana, Notion, Figma, Adobe, and Google Workspace, or the ability to learn them quickly.

Traits that describe you:

• Initiative: Recognizing needs and taking proactive action.
• Empathy: Leading with sensitivity and communicating at eye level.
• Self-reflection: Being open to feedback and actively developing yourself.
• Team spirit: Thinking in terms of “we,” empowering your team, and collaborating across departments.
• Passion for creativity: Loving storytelling, outstanding design, and strong brand leadership.

What you can look forward to:

• Flexible working hours and time tracking.
• Unlimited access to courses on tech, business, leadership, and well-being via Udemy.
• Top-notch equipment rented through Grover, delivered to your home.
• 40% discount on our shop products.
• 30 days of vacation plus up to 10 days unpaid leave.
• Company health insurance covering services up to €600/year.
• Glow Card: €50/month prepaid credit for local providers, totaling €600 annually.
• Post-probation: company pension plan with contributions of at least €600/year, plus a 20% employer match if you contribute yourself.

We encourage you to apply:

If you\’re still reading, you might be a good fit.

Don’t hesitate to apply, especially if you’re a woman or from an underrepresented group. Diversity makes us stronger, and stronger teams better fulfill our mission of energizing lives.

Additional details:

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing
• Industries: Food and Beverage Services

#J-18808-Ljbffr