Senior Performance Marketing Manager SEA (all genders)

What is Glow25?

Hey there! We’re Glow25 – a dynamic, fast-growing Beauty & Well Aging company from Berlin. Our mission is to create glow moments and empower our customers to unlock their full beauty and potential.

We might be a little biased, but we genuinely believe working with us is a lot of fun. We’re a remote-first team (currently spread across Germany) and, despite the physical distance, we prioritize building strong connections with each other while making sure to enjoy our work.

Now, this is where you come in! We’re continuing to grow rapidly and are on the lookout for empathetic, smart, resilient, and values-driven colleagues to join us. We have big plans, and we want you to bring your best self, your knowledge, and your unique personality to help us achieve them!

These are our current challenges and future goals:

We are looking for a data-driven and results-oriented Senior Performance Marketing Manager SEA to actively drive our growth. Until now, we’ve relied on a marketing agency to ensure continuous and up-to-date management of our search channels. But now, we’re bringing this critical role in-house—and this is where you come in!

You’ll ensure the execution of all SEA initiatives. Working closely with our performance marketing team and agency, you’ll seamlessly integrate these efforts into our overall search strategy. Together, we’ll ensure Glow25 achieves optimal results across all SEA channels, reaching customers precisely when and where they search for our products.

This is where we need your support:

• Developing and Implementing SEA Strategies: You design and optimize SEA strategies across all relevant channels, including budget planning and management, with the goal of maximizing ROAS and achieving performance KPIs.
• Performance Optimization: You’ll continuously analyze campaign performance, identify areas for improvement, and implement data-driven enhancements. Through A/B testing, you’ll optimize ad creatives, copy, and landing pages for maximum efficiency.
• Analytics and Reporting: You are creating detailed reports that provide stakeholders with clear insights and actionable recommendations. Keeping a close eye on key KPIs for both upper and lower funnel performance, you’ll drive continuous improvement.
• Collaboration and Coordination: You’ll work closely with internal teams such as Content, Design, Data Analytics, and Product Management to optimize the customer journey. You’ll also further develop and integrate our advertorial and multi-page strategies into the SEA setup, ensuring smooth collaboration with the Paid Social team.
• Agency Management: You lead and coordinate our external agency, ensuring efficiency and setting clear priorities to meet our goals.

You have the following experience:

• Extensive SEA Management Experience: Proven track record in planning, executing, and optimizing search engine advertising campaigns, preferably in a senior or leadership role.
• Analytical Expertise: You excel at data-driven marketing , analyzing performance data, and optimizing CVR, ROAS, and CPC to ensure successful SEA campaigns.
• Crisis Management and Problem Solving: Experience in troubleshooting campaign issues, such as underperformance or policy violations, with a proactive and solutions-oriented approach.
• Adaptability: You thrive in a dynamic environment, quickly adjusting campaigns based on performance data and shifting priorities.
• Communication: Your clear communication and project management skills enable you to coordinate multiple campaigns simultaneously.
• Qualification :
  • Education : Training or degree in Marketing, Business, or Sales (preferred).
  • Experience : 3–4 years of experience in online/performance marketing with a focus on SEA.

That’s something you can look forward to:

• Flexible working hours and time tracking.
• Unlimited access to the latest courses on tech, business, leadership, and mental/physical well-being through your Udemy account.
• Top-notch equipment rented through Grover and conveniently delivered to your home.
• A generous 40% discount on our entire range in the shop.
• 30 days of vacation + the option to take up to 10 days of unpaid leave – because sometimes you just need a little break.
• Company health insurance that covers additional services worth up to €600 per year (e.g., vision aids, dental cleanings, etc.).
• Glow Card: With your prepaid credit card, you can shop at selected providers in your area. Each month, you’ll receive €50 , giving you an annual bonus of €600!
• After passing your probation period, we offer a company pension plan with an annual contribution of at least €600. And here’s the best part: if you contribute to the plan yourself, we’ll add an extra 20% on top.

Yay! You’ve made it this far!

If you’re still reading, there’s a good chance that we’re a match.

But there’s one more thing we want to say: Don’t hesitate! Especially if you’re a woman, or from an underrepresented group. Even if you don’t check every box, we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger – and the stronger our team is, the better we can fulfill our mission of helping people bring more energy into their daily lives.

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