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- Aufgaben: Lead strategy development and customer segmentation for digital banking.
- Arbeitgeber: Join ProCredit, a global leader in development-oriented banking for MSMEs.
- Mitarbeitervorteile: Enjoy a flexible work environment, company pension, and fitness perks.
- Warum dieser Job: Be part of a dynamic team driving innovation in digital banking.
- Gewünschte Qualifikationen: 5+ years in strategic planning or customer segmentation in digital banking.
- Andere Informationen: Work in a vibrant location in Frankfurt with an international team.
Das voraussichtliche Gehalt liegt zwischen 54000 - 84000 € pro Jahr.
ProCredit. We are an international group of development-oriented commercial banks for micro, small and medium enterprises (MSMEs). We are active in Southeastern and Eastern Europe, South America and Germany. Our overarching goal is to combine a high developmental impact with economic success. This position is based in Frankfurt am Main at ProCredit Holding, the listed parent company of our banking group.
For our Group Retail team at ProCredit Holding in Frankfurt am Main, we are seeking a motivated
Senior Strategy Planning & Customer Segment Specialist (m/f/d) – Digital Banking
The Group Retail team in Frankfurt will be responsible to develop, execute and continuously monitor the implementation of the Groups and local ProCredit banks retail banking strategy, driving sustainable profitable growth in each country. The Group Retail team will conduct market research, identify and implement best practice in retail banking covering exceptional customer-centricity, excellent customer service, customer acquisition & retention and digital solution innovation. This role will be crucial in developing a targeted customers value proposition by driving and developing respective strategic initiatives.
Aufgaben
- Strategy Development: Design and implement customer segmentation strategies based on deep digital insights and market analysis, ensuring alignment with overall business objectives
- Customer-Centric Focus: Lead the development of targeted value propositions that enhance the digital customer experience and increase engagement and retention
- Digital Transformation: Utilize your digital banking expertise to drive initiatives that integrate digital channels and solutions into customer segmentation strategies
- Market Insights: Conduct in-depth market research and competitive analysis to identify trends in digital banking and customer needs, ensuring our strategies are future-proof
- Cross-Functional Collaboration: Work closely with the Digital, Marketing, and Retail teams to execute customer-centric strategies across all customer touchpoints
- Stakeholder Engagement: Collaborate with key internal and external stakeholders to align on strategic goals, ensuring the successful implementation of customer segmentation initiatives
- Performance Monitoring: Continuously assess and optimize customer segmentation strategies based on performance metrics and customer feedback, ensuring sustained growth and profitability
- Thought Leadership: Stay ahead of industry trends and share insights on digital banking developments to influence strategy and innovation within the organization
Profil
- Educational Background: A degree in business, economics, finance, or a related field
- Relevant Experience: At least 5+ years of experience in strategic planning, customer segmentation, or a similar role, within digital banking or fintech
- Strong Digital Banking Expertise: Proven experience in digital banking product development, digital transformation, or customer-focused innovation within the banking sector
- Customer-Centric Strategy: Extensive experience in developing and executing customer-centric strategies, leveraging digital tools and technologies
- Analytical Skills: Strong ability to analyze complex data, market trends, and customer insights to create actionable strategies that drive business growth
- Cross-Functional Leadership: Experience working across teams in a fast-paced, international environment, with the ability to lead projects and manage relationships with various stakeholders
- Communication & Collaboration: Excellent communication, presentation, and project management skills
- Innovative Mindset: A proactive, innovative thinker who is comfortable challenging the status quo and driving change through digital solutions
Wir bieten
- A pleasant and open working atmosphere and an international team
- Flat hierarchies and short decision paths
- Interesting and challenging tasks and cross-team project work
- Great location in the Bockenheim district of Frankfurt am Main
- Company pension scheme
- Deutschland Ticket (country-wide transportation pass valid on regional trams, busses and trains)
- EGYM Wellpass (membership valid at a number of gyms throughout Germany as well as for online fitness courses)
- JobRad (pick a bike and pay a monthly rental fee to the company with the option to buy after three years)
JBG81_AT
Senior Strategy Planning & Customer Segment Specialist (m/f/d) - Digital Banking Arbeitgeber: ProCredit Holding AG
Kontaktperson:
ProCredit Holding AG HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Senior Strategy Planning & Customer Segment Specialist (m/f/d) - Digital Banking
✨Tip Number 1
Make sure to showcase your experience in digital banking and customer segmentation during the interview. Prepare specific examples of how you've successfully implemented customer-centric strategies in previous roles.
✨Tip Number 2
Familiarize yourself with ProCredit's mission and values, especially their focus on sustainable growth and development for MSMEs. This will help you align your answers with their goals during discussions.
✨Tip Number 3
Stay updated on the latest trends in digital banking and fintech. Being able to discuss current market insights and how they relate to customer needs will demonstrate your expertise and thought leadership.
✨Tip Number 4
Highlight your cross-functional collaboration skills. Be ready to discuss how you've worked with different teams to drive strategic initiatives, as this role requires strong teamwork across various departments.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Senior Strategy Planning & Customer Segment Specialist (m/f/d) - Digital Banking
Tipps für deine Bewerbung 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Strategy Planning & Customer Segment Specialist position. Understand the key responsibilities and required skills, especially focusing on digital banking expertise and customer-centric strategies.
Tailor Your CV: Customize your CV to highlight relevant experience in strategic planning and customer segmentation within digital banking or fintech. Emphasize your analytical skills and any cross-functional leadership roles you've held.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital banking and your innovative mindset. Discuss specific examples of how you've developed customer-centric strategies and driven digital transformation in previous roles.
Highlight Market Insights: In your application, mention any experience you have with conducting market research and competitive analysis. Show how your insights can contribute to ProCredit's goals of sustainable growth and exceptional customer service.
Wie du dich auf ein Vorstellungsgespräch bei ProCredit Holding AG vorbereitest
✨Showcase Your Digital Banking Expertise
Make sure to highlight your experience in digital banking and how you've contributed to product development or digital transformation. Be prepared to discuss specific projects where you drove customer-focused innovation.
✨Demonstrate Customer-Centric Strategies
Prepare examples of how you've developed and executed customer-centric strategies in the past. Discuss the tools and technologies you used to enhance customer engagement and retention, as this aligns with the role's focus.
✨Emphasize Analytical Skills
Be ready to talk about your ability to analyze complex data and market trends. Share instances where your analytical insights led to actionable strategies that drove business growth, showcasing your strategic planning capabilities.
✨Highlight Cross-Functional Collaboration
Discuss your experience working across teams in a fast-paced environment. Provide examples of how you've successfully managed relationships with various stakeholders to implement customer segmentation initiatives effectively.
