Area Sales Manager, Surgical Robotics — Germany
Are you an experienced surgical sales professional ready to bring a genuinely new technology into the operating room?
This is an opportunity to help launch an innovative surgical robotic platform in Germany and shape its commercial success from the outset.
You will use your relationships across General Surgery to identify early-adopter hospitals, build surgeon advocacy and develop compelling business cases for clinical, procurement and executive stakeholders. For someone who enjoys complex capital sales, opening new accounts and building a territory, this is a rare chance to make a visible impact in one of Europe’s most important surgical markets.
Location: Germany
Languages: Fluent German and English
Travel: Up to 50%
The Opportunity
As Area Sales Manager, you will lead capital sales of the robotic platform across your territory.
You will own the entire commercial process, from identifying and qualifying target hospitals to engaging surgeons, navigating procurement, presenting the financial case and negotiating contracts. Following installation, you will partner with the Clinical team to ensure a smooth handover and support successful procedural adoption.
Working closely with the Country Director, you will also help shape the company’s go-to-market strategy and establish its presence in Germany.
Key Responsibilities
- Drive capital sales of an innovative surgical robotic system.
- Build relationships with General Surgeons, hospital executives, procurement teams and other key decision-makers.
- Develop clinical champions and administrative support within target hospitals.
- Map high-potential accounts and create focused territory plans.
- Deliver persuasive product presentations, business cases and commercial proposals.
- Manage complex, multi-stakeholder sales cycles from initial engagement through contract signature and installation.
- Lead commercial negotiations and maintain momentum through lengthy hospital purchasing processes.
- Work with the Country Director to establish and grow the German market.
- Coordinate with the Clinical team to ensure an effective post-installation handover.
- Consistently achieve or exceed territory sales objectives.
What You’ll Bring
- At least five years of experience selling capital medical equipment or complex healthcare technology.
- A strong understanding of the operating room and surgical sales environment.
- Established relationships within General Surgery; experience in Gynaecology would be advantageous.
- A proven record of winning high-value, complex capital sales.
- Confidence engaging surgeons, procurement leaders and C‑suite hospital executives.
- Excellent presentation, negotiation and relationship-building skills.
- The ability to create opportunities and develop a new territory with a high degree of autonomy.
- A bachelor’s degree or equivalent professional experience.
- Fluent German and English.
- Willingness to travel up to 50%.
Particularly Relevant Experience
- Launching innovative medical technologies.
- Selling surgical robotics or other advanced operating-room systems.
- Establishing a new territory or introducing a new platform to market.
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Area Sales Manager Arbeitgeber: PROJECTUS
Als international tätiges Unternehmen im Bereich Medizintechnologie bieten wir unseren Mitarbeitern die Möglichkeit, in einem dynamischen und unterstützenden Umfeld zu arbeiten. Unsere Unternehmenskultur fördert Teamarbeit und Innovation, während wir gleichzeitig individuelle Wachstumschancen durch Schulungen und berufliche Weiterentwicklung bieten. In Norddeutschland profitieren Sie von einer attraktiven Lage, die sowohl berufliche als auch persönliche Lebensqualität vereint.
