Affiliate Marketing Manager / Partnership Growth Director / Affiliate Strategy Lead

Develop and lead affiliate marketing and strategic partnership programmes that increase customer acquisition, brand reach, partner engagement, and revenue growth.

This role is responsible for building a high-performing partner network and ensuring affiliate activities align with the organisation's commercial and marketing objectives.

The successful candidate will identify and recruit affiliates, publishers, creators, agencies, and strategic partners.

Responsibilities include negotiating commercial terms, launching campaigns, providing promotional resources, monitoring partner activity, and optimising performance across different channels and markets.

The role requires close collaboration with marketing, sales, e-commerce, product, finance, legal, analytics, and creative teams.

Additional responsibilities include developing commission structures, managing affiliate platforms, preventing fraudulent activity, analysing customer quality, and identifying opportunities to improve conversion and return on investment.

For leadership responsibilities, the position may manage affiliate and partnership teams, establish regional or global strategies, oversee programme budgets, negotiate major agreements, select technology providers, and develop long-term partner-growth plans.

Qualifications

• Bachelor's or master's degree in Marketing, Business Administration, Communications, E-commerce, or a related discipline.
• Proven ability to recruit, develop, and retain high-performing affiliates or strategic partners.
• Strong understanding of affiliate networks, commission structures, tracking methods, attribution, conversion, and customer-acquisition economics.
• Experience negotiating commercial agreements, incentive models, and partnership terms.
• Ability to analyse affiliate revenue, traffic quality, conversion rates, acquisition costs, and return on investment.
• Familiarity with affiliate platforms, tracking software, customer relationship management systems, and digital analytics tools.
• Experience planning affiliate campaigns, creating partner resources, and coordinating promotional calendars.
• Knowledge of affiliate fraud, brand safety, advertising compliance, privacy, and disclosure requirements.
• Strong commercial judgment, relationship-building, negotiation, and problem-solving abilities.
• Excellent communication, presentation, project-management, and stakeholder-management skills.
• Ability to manage multiple partners, campaigns, budgets, markets, and deadlines.
• Experience working with publishers, influencers, creators, agencies, or online marketplaces is beneficial.
• Leadership or international partnership-management experience is preferred for senior responsibilities.
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