Demand Generation Senior Specialist

Overview

Join to apply for the Demand Generation Senior Specialist role at PTC .

As a Senior Specialist on the Arena Demand Generation team, you will play a key role in executing strategic marketing programs that drive pipeline and revenue growth across international markets. A major focus of this role will be supporting Account-Based Marketing (ABM) campaigns, where you’ll contribute ideas, help tailor tactics for target accounts, and ensure flawless execution.

Reporting to the Senior Manager of Demand Generation, you will collaborate closely with stakeholders across marketing, bringing creative ideas to life and ensuring campaigns are delivered effectively and on time.

Your Day-to-Day

• Partner with the Senior Manager of Demand Generation on the research, planning, and execution of strategic marketing campaigns.
• Execute campaign tactics across channels to engage priority accounts.
• Contribute creative ideas and recommend new tactics to strengthen account engagement.
• Support the coordination of vendors, platforms, and tools used in marketing programs.
• Research and support the planning of events.
• Track and report on campaign performance, providing insights to improve execution.
• Collaborate cross-functionally to ensure programs are aligned, on time, and on budget.
• Plan and execute quarterly webinars, aligned with campaign themes.

What We’re Looking For

• 3+ years of experience in demand generation or campaign execution, with exposure to ABM campaigns.
• Strong project management skills—you can manage multiple deliverables in a fast-paced environment.
• Excellent written and verbal communication skills.
• Creative thinker with an eye for detail and a drive to improve execution.
• A self-starter, motivated to learn and excited to roll up your sleeves.

Job Details

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing
• Industries: Software Development

#J-18808-Ljbffr