Creative Technology & AI Manager (all genders) in Köln

Company description

Publicis One Unlimited is a bespoke agency built for Beiersdorf as their global creative, media and datapartner.

We cover four regions (North America, Europe, Emerging Markets, and North East Asia) and serve over 120 markets.

Our mission is to deliver a Global and Connected Agency model, embracing a digital-first approach fuelled by data and cutting-edge technology.

• Overview
• The

Creative Technology & AI Manager (all genders) is responsible for bringing generative AI and emerging creative technologies into the creative development process for Publicis One Touch.

The role works directly with creative, strategy and production teams to identify where technology can strengthen the creative product, rapidly prototype new possibilities and turn successful experimentation into practical, repeatable ways of working.

The role acts as a hands‑on creative technology specialist and AI evangelist, building confidence, capability and responsible adoption across the organisation.

Responsibilities

• Act as the primary Creative Technology and creative AI contact for both internal and client stakeholders.
• Partner with creative teams on live briefs to explore how AI and emerging technology can strengthen ideas and creative execution.
• Identify and demonstrate practical use cases across concept visualisation, moodboards, visual territories, storyboards, animatics, pre-visualisation, image generation, video and motion generation, rapid prototyping and interactive experiences.
• Create hands‑on prototypes and proofs of concept that allow teams and clients to experience creative ideas earlier and more tangibly.
• Continuously assess emerging creative tools, platforms and production techniques, translating them into relevant opportunities.
• Act as an AI evangelist through demonstrations, inspiration sessions, practical training and direct support to creative teams.
• Help teams select the right tools and approaches for different creative challenges, rather than applying AI for its own sake.
• Work with production and specialist partners to move proven concepts from experimentation into repeatable creative workflows.
• Capture successful methods, prompts, workflows and learnings to build shared creative technology best practice.
• Ensure AI‑enabled creative work follows appropriate brand safety, intellectual property, data privacy, security and client governance requirements.
• Connect with relevant Publicis and external creative technology capabilities where specialist expertise is required.
• Measure success through improvements to the creative product, adoption by teams and the practical reuse of proven approaches.

Qualifications

• 4+ years experience in creative technology, creative production, design, innovation or technology-enabled creative development.
• Strong creative judgement and an understanding of how ideas move from concept through design, production and delivery.
• Hands‑on experience using generative AI tools for image, video, motion, audio, copy or creative prototyping.
• Comfortable making and demonstrating work directly, not only managing vendors or technology programmes.
• Experience collaborating closely with creative directors, designers, strategists, producers and client stakeholders.
• Ability to translate emerging technology into clear creative opportunities and practical use cases.
• Strong presentation, facilitation and storytelling skills, with the confidence to inspire and challenge senior creative and client teams.
• Curious, experimental and proactive, while maintaining strong judgement around quality, feasibility and responsible use.
• Experience developing training, playbooks or repeatable workflows that support adoption across teams.
• A portfolio of creative technology, generative AI or innovation work is strongly preferred.
• Required Technology Experience
• Generative Image & Design
• Adobe Firefly, Midjourney, Open AI image generation, Stable Diffusion or similar tools for concepting, visual development and image manipulation.
• Generative Video & Motion
• Runway, Luma, Adobe Firefly Video, Pika or similar tools for storyboards, animatics, pre-visualisation, motion exploration and video generation.
• Creative & Design Platforms
• Adobe Creative Cloud, including Photoshop, Illustrator, Premiere Pro and After Effects, plus Figma or similar creative production tools.
• Creative Prototyping
• Tools and methods for rapidly building interactive concepts, digital experiences, mock‑ups and proofs of concept.
• Conversational & Multimodal AI
• Open AI Chat GPT, Microsoft Copilot, Claude or similar platforms used to support ideation, synthesis, creative development and workflow design.
• Responsible AI & Governance
• Practical understanding of intellectual property, data privacy, brand safety, disclosure and approval considerations in AI‑enabled creative work.
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