Director Licensing & Business Development Motorsport

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

Applying for a job at PUMA is easy and all genders are welcome.

YOUR MISSION

• Be responsible for leading licensing for PUMA Motorsport (strategy, definition, and negotiation of contractual rights…)
• Create and track business plans for Tier 1 partnerships
• Establish, lead, and develop the Motorsport Licensing & Business Development team with a strong business understanding and service mentality
• Be responsible for all aspects of performance management and professional development of the team, including recruitment, development plans, providing constructive feedback, appraisals, and exit processes
• Foster a positive and inclusive team culture by actively engaging team members, promoting open communication, and implementing initiatives that enhance employee satisfaction and well‑being
• Drive the creation and implementation of business plans for top global teams
• Be responsible for ensuring that product strategy is delivered and followed through across all Motorsport business segments (be the owner of the pre-seasonal alignment)
• Implement a collaborative business approach towards regions, areas, and markets to grow the Motorsport business in collaboration with the Global Sales Team
• Oversee and steer key strategic projects, e. g., digitalization, Motorsport on e‑commerce, consumer insights, etc.
• Be responsible for steering operational excellence in the Business Unit to optimize processes and drive digitalization
• Implement and oversee accurate reporting and KPI management across the Teamsport Business Unit
• Implement agile teams and agile ways of working
• Be the Motorsport business partner for top customers, owning the sell‑in master presentation
• Be the Motorsport business partner for e-commerce and retail

YOUR TALENT

• Bachelor’s degree in a relevant field
• Minimum 10 years of international experience in Licensing, Partnerships, Sales, Marketing, Merchandising, or Product Management within a top‑tier international sports company, including at least 3 years of leadership experience
• Excellent communication and presentation skills
• Credible knowledge of the sportswear/fashion industry preferred
• General knowledge of the international retail environment and an interest in new trends and technologies
• Awareness of agile working methods to foster collaboration with key stakeholders
• Strong leadership skills; high initiative, high energy, passion, decisiveness, attention to detail, and confidence
• Strong analytical skills and overall business acumen
• Ability to present convincingly
• Willingness to travel domestically and internationally

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability.

Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.

To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions.

Every decision is made by real people -with real judgment and accountability.

We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews.

These functions have no influence on decisions in the application process.

We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically.

Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers.

The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

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