Senior Director Marketing Europe

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application. YOUR MISSION: Maximize the effectiveness of Region Europe Marketing Spend to elevate PUMA’s brand desirability and increase the commercial impact across all markets within the responsible geographical scope. DIGITAL MARKETING: Ensure full digital alignment between PUMA DTC and Retailers. Implement an integrated campaign planning approach to ensure a full funnel strategy from Brand Marketing to Performance Marketing. Allocate budgets dynamically based on ROI. Build an agile culture within the European marketing community to adapt and improve our digital activities’ ROI: experience, measure & improve. Establish and foster adoption of standard KPIs to measure campaign effectiveness (short-term) and brand marketing efforts (long-term) across Europe. Set clear target KPIs and measure performance against them in each Area. Lead Area Directors of Marketing with insights to optimize local marketing mix. Ensure proper budget allocation based on effectiveness during annual budgeting. Share best practices within the region and from global initiatives. CONSUMER INSIGHT: Champion the consumer perspective. Drive consumer insights studies with BU Marketing Team to understand customer segments. Use consumer insights to craft tailored and impactful marketing strategies. Optimize channels (Wholesale & Direct-to-Consumer) to benefit PUMA Europe. Define the consumer journey and align marketing strategies accordingly. Maximize consumer insights from DTC for wholesale areas. AGENCY: Establish the right partner/agency structure. Identify key partners (Google, Facebook, etc.) and build direct relationships. Optimize agency network across Europe for scale and relevance. Manage agencies effectively with clear guidance on in-house vs outsourced competencies. Negotiate annually with European partners for scale benefits and cost optimization. REPRESENTATION: Represent Europe\’s interests in global marketing and sports marketing. Ensure Europe’s requirements are incorporated into global guidelines and initiatives. COACHING: Develop Area Marketing Directors and European HUB Marketing Team. Ensure team members meet expected competencies. Create development plans with Area MDs. Participate in interviews for new Marketing Directors. Foster a strong community within European Marketing. BUDGET RESPONSIBILITY: Oversee and control the Region Europe Marketing Budget. LEADERSHIP: Manage performance and professional development of the team. Promote a positive, inclusive team culture. Ensure compliance with health, safety, and legal requirements. YOUR TALENT: Key Skills: Strategic Leadership Market Analysis Team Management Communication Digital Marketing Financial Acumen Stakeholder Management Qualification Requirements: Experience: 10+ years in marketing, with 5+ in senior leadership. Education: Bachelor’s in Marketing, Business, or related field. Regional Knowledge: Deep understanding of European markets and cultures. Analytical Skills: Strong problem-solving and performance measurement skills. Language: Fluent in English; additional European languages are a plus. Intercultural Competence: Ability to communicate across cultures effectively. PUMA supports over 19,000 employees across 120+ countries. We are committed to equal opportunities and a harassment-free environment. #J-18808-Ljbffr