Senior Manager Loyalty & Membership Global E-Commerce

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to

• BE DRIVEN in our performance,
• BE VIBRANT in our sporting legacy,

BE TOGETHER in our team spirit, and to let our individual talent and experience shine.

YOUR MISSION

As Global Loyalty & Membership Manager, you will help drive the growth and success of our membership program, creating engaging experiences that strengthen customer relationships and increase retention.

Working closely with CRM, Ecommerce, Retail, BI, and regional teams, you will drive the day-to-day success of the programacross globalmarkets while supporting expansion intoadditionalregions.

You willbe responsible foridentifyingopportunities to improve member engagement, retentionand commercial performance, while helping to deliver new features and experiences that strengthen the value of membership globally.

This is a hands‑on role that combines programoptimisation, cross-functional projectmanagementand innovation.

From supporting new market launches to developing member partnerships, exclusiveexperiencesand brand activations, you will help shape how our loyalty program evolves as it scales internationally.

This is an exciting opportunity to play a key role in growing a global loyalty and membership program, helping to create meaningful customer relationships and deliver measurable business impact through data‑driven engagement strategies.

• Manage andoptimisethe loyalty and membership programacross globalmarkets, continuously improving member engagement, retentionand commercial performance
• Analysecustomerbehaviourand program performance toidentifyopportunities foroptimisationacross member journeys, rewards, benefitsand communications
• Support the rollout of the loyalty program into new markets, coordinating with regional teams and cross-functional stakeholders to ensure successful implementation
• Help define and launch new global program features, benefits and engagement mechanics that enhance the member value proposition
• Identify, developand manage strategic partnerships that createadditionalvalue for members and strengthen the overall loyalty ecosystem
• Collaborate with brand, marketingand commercial teams to deliver member-exclusive activations, experiences and campaigns that increase engagement and advocacy
• Work closely with CRM teams to develop targeted member communications and lifecycle journeys that drive participation and retention
• Partner with Ecommerce, techand external vendors to support platform enhancements, featurereleasesand ongoing program improvements
• Monitor and report on key program KPIs, providing insights and recommendations to improve performance
• Stay informed on loyalty, membershipand customer engagement trends, bringingnew ideasand best practices into the business.
• YOUR TALENT
• Several years of experience working within loyalty, CRM, customerengagementor membership programs, ideally within retail, ecommerce, fashion, lifestyle orsportstyleenvironments.
• Strong understanding of loyalty program mechanics, customer retentionstrategiesand customer lifecycle management.
• Experience managingglobalprojects and coordinating multiple stakeholders across different teamsand locations.
• Analytical mindset with experience using data and customer insights toidentifyopportunities and measure performance.
• Comfortable working with CRM and loyalty technology platforms and collaborating with technical teams on implementations and enhancements.

Experience with SAPEmarsysand/ or Antavois a plus.

• Strongorganisationalskills and attention to detail, with the ability to manage multiple priorities simultaneously.
• Excellent communication and stakeholder management skills.
• Commercially minded, with an understanding of how loyalty programs contribute to customer value, retentionand business growth.
• Proactive and curious, with a willingness to test, learn and continuously improve program performance.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.

To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions.

Every decision is made by real people -with real judgment and accountability.

We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews.

These functions have no influence on decisions in the application process.

We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically.

Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers.

The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

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