Specialist Content Marketing (m/f/x) - Tommy Hilfiger & Calvin Klein

About PVH

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

The head office for the DACH and EEC markets, covering 13 countries with more than 2,700 employees, is located in Düsseldorf and is the main location of around 500 employees.

Are you ready to shape the future of content for two of the world’s most iconic fashion brands? We are looking for a talented Specialist Content Marketing to join our team, driving the content strategies for Tommy Hilfiger and Calvin Klein. In this role, you will craft innovative content that resonates with our global audience, ensuring that both brands maintain their strong presence across digital platforms.

Responsibilities

• Content Strategy: Develop and execute content strategies that align with the unique identities of Tommy Hilfiger and Calvin Klein, ensuring relevance across global and local platforms.

• Content Creation: Create compelling digital content reflecting the brand’s tone and vision.

• Campaign Management: Oversee content marketing campaigns from concept to execution, collaborating with global marketing teams to ensure consistency and brand alignment.

• Collaboration: Work closely with internal teams and external partners (agencies, freelancers) to produce high-quality, on-brand content.

• SEO & Optimization: Utilize SEO best practices to enhance the organic reach of content, driving visibility and engagement.

• Content Calendar: Manage and maintain content calendars, ensuring timely and cohesive content rollouts that align with seasonal strategies and key brand moments.

• Analytics & Reporting: Analyze content performance data, generate insights, and adapt strategies to optimize future content and campaign success.

What we need from you

• A university degree in Marketing, Communications, or a related field.

• Proven experience in content marketing, with a specific focus on digital content creation and strategy for fashion or lifestyle brands.

• Strong understanding of social media platforms, SEO principles, and trends in digital content marketing.

• Creativity and storytelling skills to develop engaging content that connects with consumers of Tommy Hilfiger and Calvin Klein.

• Project management expertise with the ability to handle multiple initiatives and meet deadlines.

• Analytical skills to measure content performance and improve strategy based on data insights.

• Fluent English skills (written and spoken); additional languages are a plus.

PVH Corp. or its subsidiary (\“PVH\“) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.