Copy of Copywriter - LATAM

About Lumi Meds

Lumi Meds is a fast-growing U.

S.-based telehealth startup focused on weight management and long-term metabolic health.

We are building the next generation of e-commerce and clinical infrastructure from the ground up.

As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member.

There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive.

We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction.

Work Schedule: U. S. business hours

About the Role

We’re looking for a full-time Copywriter based in LATAM who can craft clear, persuasive, engaging, and compliant copy that feels human—not like a robot or a pharmaceutical brochure.

In this role, you will support our marketing, growth, e-commerce, and patient communication initiatives across multiple channels.

You should understand how copy influences customer behavior throughout the online purchasing journey, from the first advertisement or landing-page visit through conversion, retention, and re‑engagement.

If you thrive in a fast-paced startup environment, understand conversion psychology, and can adapt your tone to connect with patients, leads, customers, and partners, we’d love to hear from you.

Key Responsibilities

• Write and edit conversion-focused marketing copy for: Email and SMS campaigns
• E-commerce landing pages and website content
• Product and service pages
• Paid advertisements across Meta, Google, and other platforms
• Social media captions and short-form content
• Customer acquisition, retention, and re‑engagement campaigns
• Collaborate with the Creative Director, marketing, growth, and e-commerce teams on campaigns, promotions, and launches.
• Create messaging that supports different stages of the customer journey, including awareness, consideration, conversion, onboarding, and retention.
• Adapt copy to different tones, including educational, supportive, persuasive, and conversion-focused messaging.
• Ensure all messaging aligns with Lumi Meds’ brand voice, business objectives, and compliance standards.
• Revise and optimize copy based on campaign performance, customer behavior, A/B testing, and stakeholder feedback.
• Occasionally assist with patient-facing and internal communications.

Requirements

• Proven professional experience as a copywriter.
• Previous experience working for an e-commerce company is required.
• Demonstrated experience writing copy that supports online customer acquisition, conversion, retention, or product sales.
• Strong understanding of conversion-focused writing, customer psychology, and the e-commerce customer journey.
• C1 English proficiency or higher is required, with excellent grammar, clarity, vocabulary, and tone.
• Ability to write professional, natural-sounding copy for U. S. audiences.
• Experience writing email and SMS marketing copy.
• Ability to follow brand voice, legal, and compliance guidelines.
• Strong attention to detail and editing skills.
• Comfortable working independently, managing multiple priorities, and meeting deadlines.
• Availability to work U. S. business hours.
• Must be based in LATAM.
• Nice to Have
• Experience in healthcare, telehealth, wellness, DTC, subscription-based, or regulated industries.
• Familiarity with weight-management or patient-focused audiences.
• Experience with e-commerce retention, lifecycle marketing, or subscription campaigns.
• Understanding of basic marketing and e-commerce metrics, including CTR, conversion rate, AOV, CAC, retention, and A/B testing.
• Experience collaborating with performance marketing, creative, growth, or lifecycle marketing teams.
• Familiarity with platforms such as Shopify, Klaviyo, Hub Spot, or similar e-commerce and marketing tools.

Lumi Meds is an equal opportunity employer. We hire based on skills, experience, and alignment with our values.

Please note: This role requires professional-level English communication and availability to work U. S. business hours.

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