CRM Lifecycle Manager (m/f/d)

About us Rabot Energy is an independent provider of dynamic electricity tariffs with 100% green electricity. With our innovative purchasing strategies, we ensure both ecological sustainability and cost optimization in home energy management. By passing on the exchange purchase prices to our customers, we can reduce their electricity bills by an average of 35%. Owners of electric vehicles and smart meters can particularly benefit from our dynamic electricity tariff, as they can automatically charge their vehicles at home when the exchange electricity prices are particularly low. In our Rabot Energy app, charging preferences can be easily set and the current exchange electricity prices can be tracked. With our intelligent charging solutions, we are actively contributing to increasing the share of green electricity in total electricity consumption in Germany. Our vision is to give every customer the opportunity to control their own energy consumption smartly while protecting the environment and resources. By offering smart charging and energy management, Rabot Energy is helping to actively drive the energy transition. We have already been able to convince over 100,000 customers with our idea. Why now? The energy market is experiencing the biggest upheaval in 50 years. We no longer manage electricity, we make it intelligent. RABOT is growing at triple digits. We have the product, we have the market fit, now we need you to get the engine up to speed. We are not looking for administrators, we are looking for architects of our growth. Your mission Our paid and organic contracts are expected to multiply in 2026. However, more new customers will only bring us forward if they stay, use more and recommend us to others. That's exactly what CRM is – and that's exactly where we lack the foundation today. You build it. Not "another email channel", but the entire lifecycle machine: toolstack, channel strategy (email, push, in-app), segmentation, trigger logic, automation, referral. From architecture to the first broadcast. You will be responsible for CRM as an independent growth channel – with your own goals, your own reporting and your own voice in the marketing team. You work closely with Growth, Product & Tech, Data and Brand, but you lead the channel. Your results We don't throw you in at the deep end, but we expect you to learn to swim. After 12 months, your success looks like this:Month 3 (Ramp-up) CRM strategy is in place, toolstack is decided and set up. The onboarding journey is live. A first CHP program (customers recruit customers) has been designed and is being tested. Data structure – segments, events, triggers – is documented and can be used team-wide. Month 6 (Performance) Automated lifecycle journeys are running: onboarding, win-back, upsell. The CHP rate has risen measurably. Churn triggers are active and kick in early enough to hold. CRM is strategically anchored in the marketing team and is able to report – with clear KPIs, not with gut feeling. Month 12 (Scale) The CHP rate has multiplied. Churn is significantly reduced. CRM contributes independently to new customer acquisition, not just retention. NPS promoters are systematically converted into active brand ambassadors. Who we are looking for 0→1 Builder: You've built a CRM architecture from scratch at least once – not just packed campaigns into an existing setup. Hands-on with tools: Braze, Klaviyo, HubSpot or similar. You implement it yourself, you don't just brief agencies. Multi-channel thinking: You orchestrate email, push and in-app as one cohesive experience – not as three parallel channels. You know when which channel carries and when one has to remain silent. Lifecycle logic: Segmentation, triggers, A/B testing, and deliverability are your craft. Analytical & data-driven: You read SQL or BI tools yourself – retention metrics such as churn and LTV are not a buzzword for you, but control variables. Referral: You have already designed or managed a CHP or referral program. Structured & independent: You don't wait for complete briefings. You bring structure, communicate proactively about dependencies and manage the roadmap and day-to-day business in parallel. Nice to have: Experience in Energy, Utility or FinTech B2C; CDP integration (segment, mParticle); AI-powered personalization; Team or agency leadership. What we offer you Impact: You build the CRM channel that helps determine whether our growth targets for 2026 are in place. Every journey you activate is directly visible in Retention, Churn, and CHP Rate. Ownership: Full channel responsibility from day 1. You decide on the toolstack, channel mix and journey architecture – and build your own team or agencies behind them. Culture: Transparent feedback. We celebrate mistakes as long as we learn from them. Your extras Colleague discount for the RABOT Energy electricity tariff Urban Sports Club Partnership + Deutschlandticket Erfahrungslevel: Mit Berufserfahrung