VP, Product Marketing – Position Summary
- Lead enterprise product positioning and messaging for the company’s technology portfolio, including AI‑enabled offerings, ensuring a clear, differentiated narrative that aligns to growth priorities and strengthens market credibility.
- Develop and evolve product and solution narratives—clinical, technology, and AI‑enabled capabilities—translating features into buyer‑relevant value propositions, proof points, and outcomes.
- Define and maintain marketing frameworks (personas, use cases, messaging hierarchies, and solution taxonomy) to enable consistent interpretation and application across teams and channels.
- Build future‑facing platform stories and go‑to‑market narratives that increase relevance, resonance, and adoption, positioning technology offerings as category leaders.
- Own go‑to‑market strategy for new products and major releases, partnering with product, sales, and growth teams to define target segments, ideal customer profiles, personas, use cases, packaging assumptions, and launch objectives.
- Establish launch governance and operating rhythms (intake, prioritization, cross‑functional planning, resourcing, and timelines), ensuring launches align to enterprise priorities and execute with speed, quality, and rigor.
- Define launch readiness standards (core messaging, demo storyline, web and campaign inputs, sales enablement, and success metrics) and use stakeholder feedback and performance results to drive continuous improvement.
- Oversee development of a sales enablement strategy and roadmap that equips sales, client, and partner‑facing teams to articulate product value consistently and win in competitive cycles.
- Set clear enablement expectations and KPIs such as content adoption, training completion, pipeline influence, and win/loss insights; review results regularly, remove barriers, and ensure continuous optimization.
- Oversee sales enablement governance, including prioritization, content quality standards, and tool/channel strategy (playbooks, battlecards, FAQs, demo scripts), ensuring accuracy, compliance, and field usability.
- Lead customer and market insight efforts—voice of customer, buyer interviews, win/loss, usage and adoption signals—to sharpen go‑to‑market strategy and improve product‑market fit.
- Partner with product and sales to develop competitive intelligence (landscape, differentiation, battlecards, objection handling) that improves sales effectiveness and informs roadmap priorities.
- Own analyst and category narrative inputs in partnership with marketing & communications; ensure consistent messaging across PR, awareness, demand, and sales materials.
- Support pricing and packaging strategy by providing market context, value metrics, willingness‑to‑pay insights, and packaging recommendations; partner on tests and iteration as offerings evolve.
- Partner with executives, product, clinical, and marketing teams to develop compelling points of view, narratives, and proof points that build credibility and demand.
- Define and report on KPIs and dashboards for product marketing impact—including launch outcomes, pipeline influence, enablement adoption, competitive win rates, and messaging performance—to optimize strategy and demonstrate value to stakeholders.
- Work closely with senior marketing and communications leaders to establish effective collaboration, drive clarity on priorities, and improve go‑to‑market execution velocity and quality.
Desired Professional Skills and Experience
- Bachelor’s degree in marketing, business, or a related field.
- 12+ years of progressive product marketing, solutions marketing, or go‑to‑market leadership experience in B2B technology, including 5+ years of people leadership.
- Proven success commercializing technology products and/or platforms; experience with AI/ML‑enabled solutions strongly preferred.
- Demonstrated experience leading go‑to‑market strategy and product launches for new products and major releases.
- Experience owning positioning, messaging, competitive differentiation, and sales enablement in a complex, multi‑stakeholder organization.
- Experience partnering with cross‑functional teams and managing agency/vendor relationships, budgets, timelines, and quality across multiple concurrent launches and go‑to‑market initiatives.
Benefits
- Competitive benefits package with tiered options.
- Regular compensation reviews and career growth opportunities.
- Flexible remote schedules; Nashville, TN preferred.
- Generous paid time off and holiday schedule.
- Certified Great Place to Work for five consecutive years.
Compensation
The salary range for this position is $270,000–$300,000, plus an annual discretionary bonus and an attractive total rewards package that includes health & wellness coverage, 401(k) benefits, and additional benefits such as family planning and telehealth.
Radiology Partners is an equal opportunity employer.
