We are serious about being the best at what we do. But we are relaxed in the way we do it.
Readpeak is a programmatic demand platform for native advertising, live in 14 markets with over 1,500 brands including Generali, Nestlé and Hermès, and agencies such as OMG, Innocean, Havas, House of Communication and fischerAppelt. Our inventory covers more than 2,000 premium websites.
The German team today is two people, both commercially driven, both strongest in front of a client. We are deliberately not hiring a third of the same. We are looking for the person who owns the numbers and the platform, and who grows accounts with them.
That means this is a commercial role with a technical and analytical core. You take a portfolio of agency and direct clients, you know their campaign data better than they do, and you use that knowledge to sell more into the accounts you already have. Reporting and campaign detail are the job, not the admin around it.
Your Core Responsibilities
- Grow the accounts you own. A portfolio of agency and direct clients is yours end to end: renewals, upsell into existing campaigns, and cross-sell of formats, markets and products the client is not using yet. You find the white space, you open the conversation, you close it.
- Turn managed-service clients into self-service clients. This is an explicit target of the role, not a side effect. Onboarding, training and strategy sessions, until a client builds their own campaigns and calls you about strategy rather than setup. Every client you make independent buys back time on both sides and usually grows their spend.
- Own the campaign numbers. Performance, reporting and insight sit with you. You read the data yourself, spot the problem before the client raises it, and turn it into a recommendation someone can act on today. This is the capability the German team most needs.
- Be the technical answer in Germany. Setups, tracking, troubleshooting, platform behaviour. Complex questions currently go to Helsinki. The aim is that most of them stop with you.
- Run managed campaigns properly while they are managed. Setup, activation, reporting and optimisation, to the same standard you would expect as a client.
- Voice of the client. Bring what you hear back to Sales, Product, Marketing and Operations, and push for the fixes that keep coming up.
With these skills, you will be in the lead
- Analytical thinking. The single most important requirement. You are confident with campaign data and reporting, you find the pattern, you diagnose the cause, and you can say what should change and what it is worth. If you need someone else to prepare the numbers for you, this is the wrong role.
- Commercial instinct. You are comfortable talking budgets, performance and ROI, and you treat an account review as a sales conversation. Upselling and cross-selling into your own portfolio is a core part of the job and part of your bonus.
- Programmatic and platform knowledge. Hands-on experience with DSPs or comparable campaign technology, including setups, tracking, troubleshooting and optimisation. 3+ years in a client-facing role in digital advertising, adtech, programmatic media or SaaS.
- Client enablement. You can teach. You explain a complex thing simply, to a junior planner and to a client lead, and you enjoy making other people good at a tool.
- Detail and follow-through. You keep your own pipeline, your CRM and your follow-ups in order without anyone chasing you. If reporting and process feel like the boring part of the week to you, you will not enjoy this role.
- Self-direction. You decide, you move things forward, and you do the unglamorous bits when they are what the client needs.
- Languages. Fluent German and strong English.
Nice to have
- Native advertising experience
- A track record of upselling or cross-selling into existing accounts
- Experience with both self-service and managed-service models
- Google Analytics, Campaign Manager or similar measurement tools
- A network in the German agency and advertiser market
- Reporting to: Country Lead
- Bonus: quarterly, tied to commercial and client success objectives
- Start: as soon as possible
Who we are
Founded in Helsinki in 2014, Readpeak now works with over 2,000 websites across 14 markets. Our self-service DSP gives brands full control of their native campaigns: pre-curated inventory, real-time reporting and optimisation tools in one place. We want premium native to be easy to buy for brands and agencies, and worth the space it takes up for premium media and journalism.
With us, what you see is what you get. A 'people for people' approach defines how we work, with clients and with each other.
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