Head of Marketing (m/w/d) – D2C Growth, Brand & Product Marketing
Contract Type: Full-Time
Location: Waghäusel, Baden-Württemberg (Hybrid)
Compensation: €80,000 – €120,000 + Attractive Benefits
Experience: Minimum 5 years
Languages: German (C2)
Role Overview
We are seeking a visionary Head of Marketing to lead direct-to-consumer (D2C) growth, brand positioning, and product marketing. This leadership role is responsible for scaling customer acquisition, strengthening brand identity, and driving measurable growth across digital channels.
Key Responsibilities
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D2C Growth: Own revenue contribution via the online shop, including performance marketing, e-commerce, and budget management.
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Customer Acquisition: Scale acquisition across paid, SEO, social, and influencer channels while optimizing conversion and funnel performance.
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Data-Driven Marketing: Establish KPIs, tracking, attribution, testing, and forecasting for predictable growth.
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Brand Positioning: Ensure consistent communication across all touchpoints (shop, ads, content, social).
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Product Marketing: Create impactful go-to-market strategies, portfolio logic, and value propositions.
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Team Leadership: Build and grow a KPI-driven marketing team across performance, brand/creative, and product marketing.
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B2B Support: Strengthen B2B sales pipeline with targeted marketing initiatives.
Candidate Profile
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5+ years of leadership experience in D2C/E-commerce marketing
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Hands-on mentality with ability to balance strategic leadership and operational execution
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Strong expertise in commercial growth/e-commerce combined with brand positioning skills
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Proven track record in product marketing (value proposition, go-to-market, portfolio logic)
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Tech-savvy: experience with tracking, attribution, paid media, SEO, automation/AI
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Clear, structured leadership style with high accountability and performance standards
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Industry knowledge in health/nutrition supplements (NEM) is a plus
Benefits
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Hybrid work model: up to 2 days/week remote after onboarding
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31 vacation days (Christmas & New Year’s Eve off)
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Flexible working hours
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Company pension plan and growth bonus
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Annual health voucher
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25% employee discount + product samples
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Additional discounts via corporate benefits
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Free water and matcha in all kitchens
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Access to mental health program (OpenUp)
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Team-building trips and company events
Hiring Process
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Application via talent partner
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Introductory call with management & HR
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On-site interview
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Contract offer
