Overview
In this role you will shape how marketing and brand success is measured, connecting brand activities to business outcomes. You’ll work with cross-functional teams to translate data into actionable insights, supporting smarter investments and sustainable growth. You’ll develop and refine analytics across channels, building dashboards and KPI tracking to inform decision-making. This is a data-driven, collaborative opportunity to influence marketing effectiveness at scale. You’ll contribute to a culture that values health, innovation, and measurable impact.
Leistungen / Benefits
- Welcome onboarding program
- Urban Sports Club membership
- Work from Home up to 20 days/year within EU
- Personal development trainings and external courses
- Employee discount on products (10% online store, 20% nu3)
Verantwortungsbereiche
- Drive development of the brand and marketing analytics framework across multiple channels and touchpoints
- Analyze campaign, media, and brand performance and translate data into actionable business recommendations
- Build and maintain dashboards, reports, and KPI tracking for reach, frequency, awareness, consideration, and Brand Index
- Support cross-functional stakeholders with insights on attribution, incrementality, and marketing effectiveness measurement
- Identify performance drivers, trends, and optimization opportunities to guide smarter marketing investment decisions
Zentrale Anforderungen
- Experience in marketing analytics, brand analytics, media analytics, or marketing performance management
- Strong understanding of brand and media KPIs and marketing measurement concepts (attribution, incrementality, MMM)
- Ability to translate complex data into meaningful business insights and communicate to stakeholders
- Enjoy working in a collaborative environment with colleagues across marketing, media, finance, and analytics teams
- Collaboration
- Communication
- Stakeholder management
- Marketing analytics
- Brand analytics
- Media analytics
Brand & Marketing Analytics Manager (m/f/d) in Bonn Arbeitgeber: Redcare Pharmacy
Redcare Pharmacy ist ein hervorragender Arbeitgeber, der eine gesunde und kollaborative Arbeitsumgebung fördert, in der jeder Mitarbeiter geschätzt wird und inspiriert ist, zur Vision "Bis jeder Mensch seine Gesundheit hat" beizutragen. Mit einem breiten Spektrum an Vorteilen, einschließlich Sportmitgliedschaften, mentaler Gesundheitsunterstützung und flexibler Arbeitsgestaltung, bietet das Unternehmen zahlreiche Möglichkeiten zur persönlichen und beruflichen Weiterentwicklung. Wenn Sie eine sinnvolle Karriere suchen, die mit Ihren Werten übereinstimmt, sind Sie bei uns genau richtig.
