Overview
In this role you plan, execute, and optimize Google Shopping, Google Search and Bing campaigns end-to-end, driving scale and efficiency in paid search. You own budgets, structure campaigns, and collaborate with analytics and cross-functional teams to ensure measurement accuracy. You’ll lead testing programs and explore AI/automation to boost impact. This is a hands-on, data-driven position at Europe’s leading e-pharmacy with a strong focus on growth and measurable results.
Leistungen / Benefits
- Corporate pension plan
- Personal development trainings
- Mental health support via nilo
- Deutschland Ticket (public transport)
- 30 days paid vacation (+ Rosenmontag)
- Urban Sports Club membership
Verantwortungsbereiche
- Plan, implement, and own Google Shopping & Search and Bing campaigns end-to-end, from strategy to optimization
- Scale the paid search channel and shape its long-term direction
- Own significant advertising budgets and allocate resources effectively
- End-to-end optimization of campaigns (structure, bidding, audiences, feeds, copy)
- Analyze performance data to surface insights and implement optimization actions
- Own annual budget plan and KPI framework; present results to senior stakeholders
- Lead A/B and multivariate testing initiatives and translate learnings into improvements
- Collaborate with Analytics, Data, Pricing, and Country Management teams for relevance and measurement accuracy
- Encourage and explore AI tools, scripts, and automation to multiply impact
Zentrale Anforderungen
- 5+ years in SEA / Performance Marketing with ownership of Shopping and Search campaigns at scale
- Deep expertise in Google Ads (Search & Shopping), Bing Ads, Google Merchant Center; feed optimization experience; ProductsUp a plus
- Strong analytical mindset; data-driven with ability to identify patterns and act on them
- Proficient in Excel / Google Sheets; familiarity with attribution models and GA4
- Fluent English; German a plus
- Remote-friendly within Germany; office in Cologne with occasional in-person events
- data-driven decision making
- cross-functional collaboration
- ownership and accountability
- Google Ads (Search & Shopping)
- Bing Ads
- Google Merchant Center
Senior SEA Manager (m/f/d) in Bonn Arbeitgeber: Redcare Pharmacy
Redcare Pharmacy ist ein hervorragender Arbeitgeber, der eine gesunde und kollaborative Arbeitsumgebung fördert, in der jeder Mitarbeiter geschätzt wird und inspiriert ist, zur Vision "Bis jeder Mensch seine Gesundheit hat" beizutragen. Mit einem breiten Spektrum an Vorteilen, einschließlich Sportmitgliedschaften, mentaler Gesundheitsunterstützung und flexibler Arbeitsgestaltung, bietet das Unternehmen zahlreiche Möglichkeiten zur persönlichen und beruflichen Weiterentwicklung. Wenn Sie eine sinnvolle Karriere suchen, die mit Ihren Werten übereinstimmt, sind Sie bei uns genau richtig.
