B2B Marketing Manager (m/w/d) - Remote

At refive, we are developing the digital future of brick-and-mortar retail. Our mission is to empower brick-and-mortar retailers to understand, engage and connect with every customer in-store.

We've built a product loved by hundreds of retailers and are rapidly scaling in the SMB and enterprise segments. We are trusted by global and local brands like Puma, Gusti Leder, Ma'Loa, Sostrene Grene and many more. We're a close-knit team, distributed across three continents with a base in Germany.

This role is pivotal in developing and implementing marketing strategies aimed at engaging and selling to large brands and retailers. The ideal candidate will have extensive experience in field and account-based marketing within the retail technology sector. We are looking for someone proficient in modern B2B marketing tools, and a creative and curious mindset - ready to experiment with the latest AI tools and technologies.

Join us on our journey to make retail more sustainable, data-driven and personalized!

Tasks

• Account-Based Marketing Strategy : Design and execute targeted marketing campaigns including webinars, whitepapers, Linkedin posts, email campaigns and more for key accounts in the large retail sector, integrating closely with sales strategies.
• Content Creation and Thought Leadership : Craft compelling SEO optimized content tailored to large retailers, underscoring the advantages of refive's solution and establishing us as thought leaders in the area of retail customer engagement.
• Field Marketing Leadership : Spearhead field marketing activities, such as events, trade shows, and in-person retailer engagements, to build strong client relationships.
• Collaboration with Sales Teams : Align marketing initiatives with sales objectives, fostering a unified approach to acquiring and engaging major retail accounts.
• Market Insight and Strategy Adjustment : Continuously analyze retail trends, adapting marketing strategies to remain impactful and relevant.
• Campaign Performance Monitoring : Utilize HubSpot and other marketing automation tools to track and analyze campaign effectiveness, refining strategies based on data insights.

Requirements

• 3-5 years of experience in marketing, with a strong emphasis on field and account-based marketing in the B2B SaaS sector, retail / marketing tech experience is a plus
• Innovative and strategic mindset, capable of creating marketing strategies that resonate with large retail clients.
• Strong analytical ability, with a focus on data-driven marketing decision-making.
• In-depth understanding of the retail technology landscape, including trends and challenges.
• Proficiency in modern B2B marketing tools, especially HubSpot
• Experience using generative AI to scale content creation and optimize marketing activities
• Exceptional communication skills and the ability to engage effectively with diverse stakeholders.
• Ability to manage multiple projects simultaneously in a dynamic environment.
• Experience in a SaaS company, particularly within the retail technology industry, is highly valued.
• German language skills would be a huge bonus!

Benefits

• The chance to play a decisive role in the digital transformation of the retail industry
• The opportunity to rewrite the Lean SaaS Marketing playbook and own the process from End to End
• A platform for personal and professional development to further your career ambitions
• An attractive compensation package including an options model that matches your performance, measured against transparent KPIs
• A training budget
• Work directly with the senior leadership
• Weekly team lunch & monthly transport ticket for Berlin based employees (or comparable for remote)
• Regular off-sites with the whole team

Sounds great?

Please send us your resume and a few lines about yourself and the piece of content you created that you're most proud of. We look forward to hearing from you.