Auf einen Blick
- Aufgaben: Lead and develop marketing strategies for hemato-oncology products in Germany.
- Arbeitgeber: Join Regeneron, a leader in biotech with a commitment to innovation and diversity.
- Mitarbeitervorteile: Enjoy health programs, fitness centers, equity awards, bonuses, and paid time off.
- Warum dieser Job: Be part of a dynamic team making a real impact in oncology with cutting-edge therapies.
- Gewünschte Qualifikationen: 10+ years in biotech/pharma marketing, leadership experience, and strong communication skills required.
- Andere Informationen: Willingness to travel 30-40% for conferences and meetings is essential.
Das voraussichtliche Gehalt liegt zwischen 72000 - 84000 € pro Jahr.
Join our newly established Hemato-Oncology organization as a Brand Lead and become a key member of the Germany Oncology Team! We are looking for an experienced professional to lead, support, and develop our hemato-oncology launch strategy and go-to-market activities for bispecific antibodies, primarily focusing on the German market, the first launch country worldwide. You will be reporting to the Country Manager Oncology Germany and you will be responsible for brand marketing activities across Germany for all hemato-oncological indications (DLBCL, FL, MM). This role involves close collaboration with cross-functional and cross-regional stakeholders to ensure the seamless execution of the brand plan.
A typical day might include the following:
- Developing and executing the brand marketing strategy for Germany, while providing input into the global brand strategy, functional plans, and budget.
- Leading the brand planning process by analyzing the competitive landscape, identifying key promotional opportunities, and crafting customer-focused, differentiated messages for target audiences.
- Partnering with local Medical Affairs to create and align on a cohesive brand strategy as part of the local country brand planning process.
- Collaborating with cross-functional teams to implement promotional activities outlined in the local country brand plan.
- Analyzing brand performance drivers and barriers, such as share of voice, market dynamics, and competitive actions, and proposing actions to address opportunities or risks.
- Developing and executing external stakeholder engagement plans, including national congresses and HCP meetings, in coordination with cross-functional teams.
- Creating local promotional materials aligned with both local and global brand plans for use by the sales force and through digital channels.
- Working closely with the Sales Director and Sales Managers to develop and execute the Field Plan of Action, national/regional sales meetings, and field communications in collaboration with internal and external partners.
- Developing the country promotional budget and managing expenditures in line with the approved budget.
- Upholding the highest ethical and compliance standards personally and throughout the marketing team.
This role may be for you if:
- You\’re a proactive self-starter who can lead work independently, with the ability to see the next step and take actions without prompting due to the role being an independent contributor, possess strong presentation and communication skills.
- You\’re able to provide succinct, strategic, and practical insights to senior management.
- You\’re able to work strategically and effectively in a fast-paced, rapidly changing, and expanding environment with the ability to juggle multiple projects and deliver the highest quality of work.
- You have an outstanding work ethic and integrity, including high ethical and scientific standards.
To be considered, you have a Bachelor\’s degree or a similar academic qualification, preferably with a science background. You possess over 10 years of experience in biotech/pharma brand marketing, including more than 5 years in leadership roles. You have a successful track record of hiring, coaching, developing, promoting, and retaining top talent, along with effectively managing team performance. Your expertise includes managing agencies and suppliers across all areas of the product life cycle. You demonstrate the ability to communicate and act promptly, showing initiative, creativity, and effectiveness in complex, rapidly changing environments. Your planning, prioritization, communication, and presentation skills are excellent. You exhibit strong integrity and ethics in your behaviors, actions, and communications. You have a working knowledge of local healthcare compliance codes and relevant regulations related to promotional activities. Additionally, you have an excellent command of written and spoken German and English. You are willing and able to travel as required (~30-40%), including some weekends for conferences and meetings. Experience in hemato-oncological indications, particularly DLBCL, FL, and MM as well as launch experience is preferred.
Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels!
Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. #J-18808-Ljbffr
Associate Director Marketing Hematology (f/m/d) Arbeitgeber: Regeneron

Kontaktperson:
Regeneron HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Associate Director Marketing Hematology (f/m/d)
✨Tip Number 1
Familiarize yourself with the latest trends and developments in hemato-oncology, especially regarding bispecific antibodies. This knowledge will not only help you understand the competitive landscape but also enable you to contribute valuable insights during discussions with stakeholders.
✨Tip Number 2
Network with professionals in the biotech and pharma industries, particularly those with experience in brand marketing for hemato-oncological products. Attend relevant conferences and seminars to build relationships that could be beneficial for your application.
✨Tip Number 3
Prepare to showcase your leadership skills by reflecting on past experiences where you successfully managed teams or projects. Be ready to discuss specific examples of how you developed talent and drove performance in a fast-paced environment.
✨Tip Number 4
Demonstrate your understanding of local healthcare compliance codes and regulations during your interactions. Being well-versed in these areas will show that you are not only qualified but also committed to upholding the highest ethical standards in marketing.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Associate Director Marketing Hematology (f/m/d)
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure to thoroughly read the job description and understand the key responsibilities and qualifications required for the Associate Director Marketing Hematology position. Tailor your application to highlight relevant experiences that align with these requirements.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your marketing expertise but also demonstrates your understanding of hemato-oncology. Use specific examples from your past experience to illustrate how you can contribute to the brand strategy and execution in this role.
Highlight Leadership Experience: Since the role requires over 5 years in leadership positions, emphasize your experience in managing teams, coaching talent, and driving performance. Provide concrete examples of how you've successfully led marketing initiatives in the biotech or pharma sectors.
Showcase Communication Skills: Given the importance of communication in this role, ensure your application reflects your strong presentation and communication skills. Mention any relevant experiences where you effectively communicated strategies to senior management or collaborated with cross-functional teams.
Wie du dich auf ein Vorstellungsgespräch bei Regeneron vorbereitest
✨Understand the Hemato-Oncology Landscape
Make sure to familiarize yourself with the current trends and challenges in hemato-oncology, especially regarding bispecific antibodies. Being able to discuss recent developments and how they impact the German market will demonstrate your expertise and commitment.
✨Showcase Your Leadership Experience
Prepare examples from your past roles where you successfully led teams or projects. Highlight your ability to coach and develop talent, as well as how you've managed performance effectively in a fast-paced environment.
✨Communicate Your Strategic Thinking
Be ready to discuss how you approach brand marketing strategy. Share specific instances where you analyzed competitive landscapes and crafted customer-focused messages, showcasing your strategic insights and practical application.
✨Demonstrate Ethical Standards
Since upholding high ethical standards is crucial for this role, be prepared to discuss how you ensure compliance in your marketing activities. Share examples of how you've navigated complex regulatory environments while maintaining integrity in your work.