(Senior) Marketing Manager (m/f/d)

About RELEX

RELEX Solutions create cutting-edge supply chain and retail planning software.

Within our platforms, we have the power and potential to increase adaptability, efficiency, and sustainability in the consumer goods and retail value chain.

Our impact is tangible; from sustainability and eliminating waste to delighting customers and delivering great tailored tech solutions, we’re curious and passionate challenge-seekers creating the future of retail today.

We’re currently a global team of 2000+ employees working from offices in the US (Atlanta), UK, Germany, Sweden, Norway, Denmark, France, Italy, Spain, Portugal, Singapore, Australia, and our headquarters in Helsinki, Finland.

We work in small teams where everyone’s input is valued.

We’re passionate about what we do, we like putting our skills to the test, and we make sure we have fun during the process — because life is supposed to be fun.

RELEX Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Role Overview

We’re looking for an experienced (Senior) Marketing Manager to take ownership of various field marketing projects across Europe and with a specific focus on the DACH region.

In this role, you will be responsible for executing strategic marketing initiatives that drive demand generation, strengthen partnerships, and accelerate sales opportunities.

You’ll work closely with the Field Marketing, Sales, Business Development, and Customer Success teams to develop and implement localized marketing strategies that align with our key industry verticals and buyer personas.

This role offers the opportunity to shape and execute key components of our EMEA go-to-market strategy, including trade shows, customer activations, executive events, and digital campaigns.

If you are a strategic thinker with hands-on marketing expertise, a deep understanding of B2B enterprise sales cycles, and experience engaging senior decision-makers in retail, wholesale, and manufacturing industries, this role is for you.

• Industry Event & Field Marketing Execution
• Develop and execute integrated event marketing programs that align with business objectives, including in-person trade shows, conferences, association activations, executive briefings, and virtual experiences.
• Oversee the event calendar and execution of regional events, including contract negotiations, vendor management, site selection, registration, agenda planning, staffing, on-site production, signage, and content development.
• Create and manage custom events that engage both customers and prospects, driving lead generation and strategic account engagement.
• Drive marketing and promotional strategies around RELEX Live events across EMEA, ensuring alignment with pipeline goals and industry engagement.
• Own and develop co-marketing initiatives with partners, media, and associations with joint value propositions incl. events, webinars, campaigns, and content syndication.
• Research and evaluate industry events to determine sponsorship and engagement opportunities aligned with RELEX’s target verticals.
• Marketing & Campaign Execution
• Develop promotional and engagement strategies to ensure event participation from the right audience at the right time, driving SQLs and qualified meetings.
• Partner with our solution experts, ABM, Global Campaigns, and Brand & Creative teams to develop high-impact content and assets (landing pages, videos, handouts, digital ads, social banners, etc.) tailored to our target sectors.
• Execute pre-, during-, and post-event campaigns that maximize attendance, brand awareness, and pipeline generation.
• Performance Tracking & Optimization
• Track and measure event impact on pipeline, marketing-influenced revenue, and sales acceleration to refine future strategies.
• Conduct pre- and post-event analysis to evaluate success metrics, optimize lead qualification processes, and ensure strong alignment with sales follow-up strategies.
• Provide data-driven insights to inform marketing decisions and improve ROI on event investments.

What You Bring to the Table

• 5+ years of experience in B2B field and event marketing, preferably in technology, supply chain software, or enterprise Saa S.
• Experience managing both in-person and digital events as part of an integrated marketing strategy that supports pipeline acceleration.
• Experience working closely with sales and business development teams to align marketing initiatives with revenue goals.
• A strong understanding of the B2B sales funnel, pipeline management, and the role field marketing plays in lead conversion and acceleration.
• Exceptional project management and prioritization skills, with the ability to manage multiple programs and stakeholders simultaneously.
• Excellent written and verbal communication skills with experience developing marketing content for executive audiences.
• Fluent in German and English.
• A results-driven, self-motivated mindset with a passion for creating measurable business impact.
• A sense of ownership, accountability, and a desire to contribute to RELEX’s growth in EMEA.
• Preferably experience within the Manufacturing industry

We area global community of different cultures, voices, and experiences.

We celebrate what makes us unique and connect through what we share, in an authentic and safe environment.

Together we shape the future, and each other.

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