Remobi | Frankfurt, Germany (some onsite required) | B2B/Freelance/Contract | 6 Months | ASAP Start
We are Remobi - we help businesses scale and innovate through high-performing, remote nearshore tech teams.
We're hiring a MarTech & Marketing Attribution Specialist to support a major European airline in optimising its digital marketing ecosystem and improving how marketing performance is measured across channels.
This role is focused on marketing attribution, customer data, analytics, and conversion tracking - translating complex data into actionable recommendations around marketing investment and budget allocation.
What You'll Do
- Analyse and optimise marketing attribution across digital channels and customer journeys
- Develop and evaluate attribution approaches including last-click, first-click, data-driven attribution, and multi-touch attribution (MTA)
- Assess attribution outputs against media mix modelling (MMM), incrementality testing, and lift studies
- Identify challenges around cross-device and cross-channel identity resolution
- Translate attribution insights into clear budget reallocation and marketing investment recommendations
- Work across the MarTech ecosystem to ensure accurate tracking, data collection, and conversion measurement
- Communicate findings and recommendations to both technical and business stakeholders
What We're Looking For
Must-have:
- Strong knowledge of modern MarTech stacks (Google Marketing Platform, Google Cloud, Adobe Experience Cloud) and digital marketing measurement
- Experience with major analytics platforms such as GA4, Adobe Analytics, or similar
- Experience with Customer Data Platforms (CDPs) such as Segment, mParticle, or equivalent
- Familiarity with Google Ads, Meta Ads Manager, and conversion tracking
- Strong experience with Google Tag Manager (GTM) or equivalent tag management platforms
- Strong understanding of marketing attribution logic and methodologies, including MTA vs. MMM
- Comfortable working with statistical concepts including regression, correlation, and causation
- Experience with Looker, Tableau, or similar BI/data visualisation platforms
Nice-to-have:
- Familiarity with incrementality testing and lift studies to validate attribution models
- Experience presenting complex marketing performance insights to senior stakeholders
- Background working with large-scale, multi-channel marketing operations
Why This Role
You'll be the go-to expert shaping how a major airline measures and invests in its marketing, bridging technical data, statistical rigour, and senior business conversations. If you want your attribution work to directly influence budget decisions rather than sit in a dashboard, this is that role.
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