Senior Product Marketing Specialist

Millions of people across Europe are looking for better ways to build long-term wealth. We're building the platform that makes it possible.

As our Senior Product Marketing Specialist, you'll solve the challenge of helping investors choose Mintos products in an increasingly competitive and regulated European investment market.

If you’re excited about making investing more accessible, we'd love to hear from you.

What you’ll do

As our Senior Product Marketing Specialist, you'll solve the challenge of helping investors clearly understand, trust, and choose Mintos products in an increasingly competitive and regulated European investment market.

Your focus will be product positioning, go-to-market strategy, and customer insight, which means crafting strategic messaging and narratives, leading launches end-to-end across multiple teams, and translating customer and market insights into roadmap influence and business impact.

You'll work with Product, Brand, Marketing, and Compliance teams to shape how Mintos products are brought to market and understood by investors across Europe.

Along the way, you'll help us take our product marketing function to the next level.

You will

• Define and evolve product positioning, messaging, and storytelling frameworks for Mintos investment products.
• Own go-to-market strategy and execution for launches across your product scope.
• Run regular customer research, interviews, and market analysis to uncover insights and influence roadmap decisions.
• Partner closely with Product Managers and Brand to align product communication with customer needs and business strategy.
• Translate complex investment mechanics into clear, trustworthy, and regulator-friendly messaging across channels.
• Lead cross-functional launch workstreams involving Product, Brand, Lifecycle, Design, Content, Support, Compliance, and Marketing teams.
• Your professional skills and background
• Must-haves
• 5+ years of experience in product marketing, with hands-on ownership of product positioning, messaging frameworks, GTM strategy, customer research, and launch management end-to-end for a product area.
• Strong understanding of customer insight synthesis, storytelling, and regulated communication environments.
• Experience working closely with compliance and legal teams. You've shipped messaging and launches that had to clear scrutiny, and you know how to do it without dulling the story.
• Ability to influence cross-functional stakeholders without org-chart authority, and manage multiple strategic initiatives simultaneously.
• A genuine interest in investing.

You follow markets, you can talk to investors as one of them, and you are excited to help scale Mintos from seven asset classes to a full multi-asset platform.

• First level higher education in Marketing, Business, Economics, Communications, or a related field.
• Fluent English.
• Nice-to-haves
• Experience in fintech, banking, asset management, payments, or another regulated/complex consumer category. You will get up to speed faster.
• Experience marketing for an investment platform, brokerage, robo-advisor, neobank with investing features, or asset manager.
• Familiarity with alternative asset classes (private credit, fractional bonds, structured products) or cross-border EU distribution.
• Additional European language skills.

What we offer

Competitive salary and stock options.

Your experience and contribution matter, and we reflect that in fair compensation. You'll also receive equity so you can share in the value you help create.

Flexibility that fits real life.

We understand how important it is to stay connected with colleagues while having the opportunities to work remotely.

Come to the office to collaborate and be productive side by side, work from home when you need to, and spend up to three months each year working from another country.

Generous vacation policy.

Rest and recovery are essential. We don't limit vacation to the minimum required by law. Take the time you need to recharge and come back refreshed.

Learning and growth.

An annual €1,200 learning budget to support your professional and personal growth.

Whether you want to explore something new or deepen your expertise, we’ll support you along the way.

Proud to be recognized for fairness Mintos was recognized by Figure Baltic Advisory for fairness and equality in compensation and representation, achieving 3rd place in 2025.

International team of 180+ people from 17+ countries

Mintos is an equal opportunity employer.

We're committed to building a diverse team and creating an inclusive workplace for everyone.

If you need accommodations during the interview process, contact us at people@mintos. com.

#J-18808-Ljbffr