Interim Head of Ecommerce

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Director & Global Head of RENOIR | Global Interim Management and Fractional Executive Recruitment | VC/PE Investors/Portfolio & High-Growth | Change…

Interim Head of Global Web Shop/Ecommerce

Location: Germany

Start Date: April 2025

Company Overview:

A leading company in the field of consumer technology, specialising in high-quality products designed for professional and personal use. With a strong focus on innovation and sustainability, the company serves customers across various global markets, offering a diverse product range through retail partners and direct-to-consumer online channels.

We are looking for an Interim Head of Global Webshop/Ecommerce to continue this success and drive global digital expansion.

Role Overview:

The Interim Head of Global Webshop/Ecommerce will play a central role in the company’s international sales strategy by managing and expanding the global e-commerce presence. This includes strategic planning, operational execution, and team leadership. The role is part of the Global Marketing & Digital division , working alongside Brand & Activation and Global Platform & Vendor teams.

With digital channels driving a significant portion of total company revenue, this role is crucial in enhancing D2C growth, optimising customer experience, and streamlining global e-commerce operations.

Key Responsibilities:

• Strategic & Operational Leadership : Oversee and develop the global webshop strategy, ensuring alignment with company goals.
• Sales Expansion : Increase global webshop revenue, strengthening it as a central sales channel.
• Cross-Regional Coordination : Work closely with teams in Europe, the USA, Japan, and China to harmonise operations and implement best practices.
• Customer Experience & Brand Alignment : Optimise the webshop presence to improve user experience and maintain a strong brand identity.
• Performance Marketing & Campaigns : Plan, analyse, and execute marketing campaigns to boost conversions and revenue.
• Customer Acquisition & Retention : Implement effective CRM tools, live shopping experiences, and email marketing strategies to enhance engagement.
• E-commerce KPI Management : Track key performance indicators and execute optimisation strategies, improving conversion rates and customer satisfaction.
• Value-Added Offers : Develop exclusive online offerings such as customisation, promotions, and sustainability-focused incentives to differentiate the webshop.
• Project & Resource Coordination : Manage internal and external resources to ensure efficient execution of projects.
• Marketplace & Vendor Strategy : Collaborate with specialised teams to refine cross-channel strategies.
• Logistics & Operations : Ensure seamless fulfillment and collaboration with internal and international logistics teams.

Location & Working Model:

• Based in Germany .
• Initial on-site presence, transitioning to a hybrid model after onboarding and stabilisation.

Reporting & Team Management:

• Reports directly to the Global Head of Digital & Marketing .
• Lead a team of seven focused on e-commerce, shop management, SEO, performance marketing, and content.

Experience & Qualifications:

• Strong background in e-commerce, online marketing, and global webshop management .
• Experience in a D2C or B2C environment with full P&L responsibility .
• Proven success in optimising digital sales channels and executing high-impact marketing initiatives.
• Strong leadership skills, with experience managing cross-cultural teams.
• Change management experience , with the ability to navigate transformation processes effectively.
• Entrepreneurial mindset with the ability to work both strategically and operationally.
• Fluency in German and English is required.

This is a unique opportunity for an experienced e-commerce leader to make a tangible impact on a growing global business. If you thrive in a fast-paced, transformation-focused environment and are passionate about scaling D2C operations, this role is for you.

Seniority level

Director

Employment type

Contract

Job function

Marketing and Sales

Industries

Appliances, Electrical, and Electronics Manufacturing and Online and Mail Order Retail

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