Your role We are looking for a marketing and communications expert who wants to build a brand from the ground up. At REPS, you will take the lead in developing the full marketing and communications strategy of a breakthrough deep-tech scale-up, shaping how REPS is positioned, understood, and recognized by customers, partners, media, investors, and the public.
You will own REPS’ external communication across brand, content, PR, events, and communication materials. Working directly with the core team, you will turn a highly technical innovation into a clear, powerful, and globally recognizable story.
This role is central to REPS’ next growth phase: as our technology moves from pilot to serial product, media visibility and communication becomes a strategic growth driver.
In short: You will define how the world sees REPS.
Your tasks
Team up with Sales to build and position bold, unconventional projects and campaigns- from account-based marketing to creative formats for hard-to-access decision-makers
Develop market- and stakeholder-specific positioning, messaging, and value propositions
Plan and activate REPS' presence at trade fairs, conferences, demo days, and roundtables
Create sales enablement assets: pitch decks, one-pagers, case studies, reference stories
Own and develop REPS' brand, story and visual identity as we scale internationally
Drive content across LinkedIn, website, newsletters, and other channels
Lead PR, media communication, and strategic announcements
Track reach, leads, and contribution to commercial opportunities
Your profile
2-5 years of experience in B2B marketing, ideally in a start-up, scale-up, or agency environment, with ownership of your own projects
Strong commercial instinct and a natural drive to work closely with Sales
Hands-on mindset: comfortable creating high-quality materials yourself and driving projects from idea to execution
Analytical mindset and appetite for experimentationTrack record of out-of-the-box thinking and unconventional marketing approaches - we like people with a slightly crazy mindset
Professional fluency in German and English, willingness to travel
Bonus
Experience with Adobe InDesign, Photoshop, Illustrator, Figma, or comparable design tools
Previous experience in a marketing agency, communications agency, or brand consultancy
Why us?
A rare opportunity to join one of Europe’s most ambitious greentech start-ups at a decisive growth stage, with the ambition to become a future unicorn
The opportunity to build the full marketing and communications strategy of a fast-growing deep-tech company from the ground up
A strategic role with real ownership, direct responsibility, and visible impact on how REPS is perceived by customers, partners, investors, media, and the public
The chance to shape the brand, story, and positioning of a breakthrough infrastructure technology with global potential
Close collaboration with the management team and direct involvement in strategy, sales, fundraising, operations, communication, and company building
A fast-moving environment where ideas are implemented quickly, ownership is valued, and your work directly contributes to international scaling
Flexible working hours, a strong mission, and a team working on technology with real-world impact
Please be aware, that as a fast-moving startup, we can only grow if we work on-site. Compensation The minimum salary under the Austrian collective agreement for the metal trades is € 3,654.05 gross per month (full-time). We are willing to pay more depending on qualifications and experience.
About Us REPS – Road Energy Production System is an Austrian deep-tech start-up transforming road traffic into a source of clean, renewable energy.
Our technology captures lost energy from vehicles and converts it into electricity, turning roads into power plants.
We are an interdisciplinary team of engineers, physicists and business builders working on a technology that has the potential to reshape infrastructure and energy systems.
Our ambition is bold: to build a globally scalable infrastructure technology.
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Marketing Lead (B2B / Go-to-Market) (m/w/d) in Mils Arbeitgeber: REPS GmbH
REPS ist ein innovatives Start-up, das nicht nur an der Spitze der Technologie steht, sondern auch eine inspirierende Arbeitskultur fördert, in der Teamarbeit und Kreativität geschätzt werden. Unsere Mitarbeiter profitieren von flexiblen Arbeitszeiten, kontinuierlichen Weiterbildungsmöglichkeiten und einem dynamischen Umfeld, das persönliches Wachstum und berufliche Entwicklung unterstützt. In unserem engagierten Team haben Sie die Möglichkeit, an einer zukunftsweisenden Lösung zu arbeiten, die nicht nur die Energiebranche revolutioniert, sondern auch einen positiven Einfluss auf die Umwelt hat.
