Head of Marketing & Communications Europe

Since the legend's reincarnation in 1994, A. Lange & Söhne has been one of the most respected and successful watch brands in the luxury sector. Our whole aim is to continue our tradition with new, outstanding products, very much in keeping with Lange's claim: State-of-the-art tradition. What we expect from our watches, we expect from us: Never stand still.

ABOUT A. LANGE & SÖHNE

Since the legend's reincarnation in 1994, A. Lange & Söhne has been one of the most respected and successful watch brands in the luxury sector. Our whole aim is to continue our tradition with new, outstanding products, very much in keeping with Lange's claim: State-of-the-art tradition. What we expect from our watches, we expect from us: Never stand still.

To drive our regional marketing strategy and brand vision, we are seeking a Head of Marketing & Communications - Europe (m/f/d) . This full-time role is based in Berlin, with an expected start date of February 2027.

PURPOSE

Responsible for steering and executing the regional Marketing & Communications strategy to enhance brand equity, accelerate client acquisition, and drive long-term client loyalty with a central focus on the internal boutique network. Overseeing CRM, VM, local PR & Media as well as events and digital marketing activities, this role ensures brand consistency while reinforcing the Maison's exclusivity, enhances brand reputation, and spotlights A. Lange & Söhne's unique fine watchmaking heritage and distinct competitive edge across the European market.

KEY RESPONSIBILITIES

MARKETING STRATEGY AND EXECUTION

• Localize brand strategies: adapt and implement global brand marketing strategies at the local level, with a primary focus on areas hosting A. Lange & Söhne boutiques, ensuring strict alignment with global guidelines.
• Market analysis and differentiation: assess the brand's unique selling points within the local market, identify growth opportunities, and leverage regional nuances to tailor execution.
• Campaign and launch implementation: oversee the regional implementation of global marketing campaigns and product launches, guiding the team and coordinating cross-functional execution to meet regional campaign objectives.
• Performance monitoring & optimization: define and monitor key performance indicators (KPIs) for all marketing activities, evaluate results, and continuously optimize performance based on insights.
• Market research and trend awareness: conduct continuous research on current regional trends and communication channel developments to improve marketing strategy implementation.

CLIENT DEVELOPMENT, CLIENT EXPERIENCE (CE) AND CRM

• Closely collaborate with the CRM manager to localize and execute global CRM strategies to effectively lead prospects through funnels.
• Ensure strong integration of the CRM perspective and client experience dimension with the local brand strategy.
• Monitor CRM KPIs and CE dashboard.

VISUAL MERCHANDISING

• Drive the development of internal visual merchandising capabilities across the market, especially within boutiques, with the support of the VM manager.
• Connect VM manager with Retail Operations Director to seamlessly translate global visual merchandising directives into local boutique implementations.

EVENTS

• Empower the Event manager to develop events and activations that leverage HQ strategy, concepts and toolkits and translate them into bespoke, on-brand and region-specific client experiences.
• Assist the Event manager in event execution by facilitating relationships with external event agencies, sponsors and other key stakeholders.

COMMUNICATIONS, PR AND MEDIA

PR and Media

• Enable the PR and Media manager to selectively build and nurture partnerships with key industry opinion leaders, journalists, media, agencies and watch communities, focusing on the country/cities where internal boutiques are located.
• Regularly monitor and evaluate editorial performance and press coverage.
• Anticipate potential brand social media crisis. Adhere strictly to brand guidelines. Adapt locally.
• Support the PR and Media manager in designing, executing and optimizing the media plan.

Reporting and Budget management

Regularly track, review and report communication activities & results. Ensure PR and Media Manager effectively utilizes designated tools. Maintain strong awareness of competitors' media, PR, product positioning and launch activities. Monitor and control the communication budget.

BRAND AMBASSADORSHIP

Embody and exemplify the core values of A. Lange & Söhne in all day-to-day operations and interactions. Deeply understand the brand DNA, mission, originality, and unique positioning. Constantly foster creativity and differentiation to enhance brand equity.

TEAM MANAGEMENT

Relationship building: Establish relationships built on trust. Facilitate seamless collaboration with the HQ marketing team, local Retail and Merchandising teams. Team culture and alignment: Facilitate round-table discussions, promote best-practice sharing, establish collective

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