Head of Product Marketing

Since 1833, driven by an unquenchable thirst for innovation and creativity, and inspired by the peaceful natural surroundings of its home in the Vallée de Joux, Jaeger-LeCoultre has been distinguished by its mastery of complications and the precision of its mechanisms. Known as the Watchmaker of Watchmakers, the Manufacture has expressed its relentlessly inventive spirit through the creation of more than 1,400 different calibres and the award of more than 430 patents. Harnessing 190 years of accumulated expertise, La Grande Maison’s watchmakers design, produce, finish and ornament the most advanced and precise mechanisms, blending passion with centuries-old savoir-faire, linking the past to the future, timeless but always up with the times. With 180 skills brought together under one roof, the Manufacture creates fine timepieces that combine technical ingenuity with aesthetic beauty and a distinctively understated sophistication.

As part of the Product Marketing department and reporting to the Product Marketing & Heritage Director, you will be responsible for defining the product marketing strategy of the Maison. Your role involves collaborating on the strategy and structure of the core collection, including Reverso, Rendez-Vous, and the Master collection. You will oversee the development of product novelties, coordinate with stakeholders (Project, Supply Chain, Communication, International Sales, and Markets), and ensure the achievement of turnover, profitability, and launch date objectives. Additionally, you will support the 5-year plan by monitoring targeted turnover, quantities, margins, and average prices to develop a robust brand strategy.

You will track collection performances supported by KPIs and analysis provided by the Marketing Business Analyst.

HOW WILL YOU MAKE AN IMPACT?

Lead the development strategy of the collection

• Analyze competitors, market trends, and trends in related sectors (High Jewellery, Fashion)
• Define marketing strategies for new product lines and develop corresponding marketing plans
• Define new products within existing lines and prepare marketing briefs

Coordinate the product development of collections

• Provide briefs to the Design team and follow up until validation of drawings
• Monitor industrial development from prototyping to launch, ensuring financial viability

Manage collections

• Follow collection performance with the Marketing Business Analyst: analyze monthly sales, manage product allocation with International Sales, oversee stock levels with Supply Chain, and manage product life cycle
• Collaborate on sales forecasts for existing and in-development projects
• Ensure accurate product information inputs in OCP

Coordinate product launches

• Draft Product News and ID Cards, sales documents for launches
• Develop brand messaging for product launches and participate in concept and naming
• Coordinate 360° launch activations across communication, press, training, digital, CRM, and retail; oversee content and asset development
• Contribute to commercial strategy for launches, collaborating with Sales Management on forecasts and launch quantities
• Ensure product packaging (certificates, boxes, instructions) aligns with collections
• Manage IP issues with the Legal Department
• Promote new collections internally and externally (journalists, VIP events, launch events)
• Monitor the implementation of collections in markets according to action plans

WHAT ABOUT YOU

• Proficiency in Microsoft Office & PowerPoint
• Fluent in French and English
• Team-oriented and relational skills
• Ability to collaborate across departments
• Strong affinity for luxury, watch, jewelry, or fashion industries
• Organized, detail-oriented, analytical thinker
• University or Business School degree (Hautes Ecoles)
• 8-10 years of experience in a similar watch industry role, with expertise in jewelry or fashion
• International sales and marketing experience is a plus

LEARN MORE ABOUT LIFE AT JAEGER-LECOULTRE

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