Marketing Operations Specialist (m/f/d)

Marketing Operations Specialist (m/f/d)

Employment Type

Full time

Location Type

On-site

Department

Revenue Marketing

About the Role at Rob Co

Rob Co builds autonomous industrial robotics. We need a Marketing Operations Specialist to keep our data clean, tools working, and campaigns trackable.

Your Responsibilities

• Own the end‑to‑end lead upload process across all channels – trade shows, campaigns, and inbound.
• Maintain CRM data quality: deduplication, enrichment, segmentation, and regular database audits.
• Build and manage lead routing workflows to ensure the right leads reach the right AEs at the right time.
• Own lead scoring models in collaboration with Sales and Marketing leadership.
• Build, manage, and optimize marketing automation workflows across the full funnel – from first touch, over MQL handoff, to SQO handoff.
• Set up and maintain nurture sequences, trigger‑based campaigns, and lifecycle programs.
• Manage tool integrations between marketing and sales tech stack.
• Own UTM structure, campaign tracking, and attribution reporting.
• Build and maintain dashboards that give Marketing and Leadership a clear, real‑time view of pipeline contribution, campaign performance, and funnel health.
• Work closely with Revenue Operations on pipeline reporting, funnel attribution, and shared dashboards.
• Prepare regular performance reports for internal stakeholders.
• Administer the core marketing tools (CRM, automation platform, analytics).
• Own CMS updates and campaign‑related landing pages; ensure website is technically sound, up to date, and optimized for conversion.
• Evaluate and onboard new tools as the stack evolves.

Qualifications

• 3–5 years of hands‑on experience in Marketing Operations, Revenue Operations, or a closely related role – ideally in a B2B tech, industrial, or manufacturing‑adjacent company.
• Deep working knowledge of at least one major CRM and marketing automation platform (Hub Spot, Salesforce, or equivalent).
• Strong analytical mindset: comfortable with data, dashboards, and attribution models.
• A builder mentality – you set up things yourself.
• Experience with event lead imports, list management, and database hygiene at scale.
• Fluent in German and English.
• Interest in AI and its application – we use AI tools to move faster.
• Bonus: familiarity with industrial automation, robotics, or Physical AI.

Why join Rob Co?

• At an inflection point in Autonomous Industrial Robotics, you're part of shaping the industry.
• Work closely with Sales, Revenue Operations, Growth, and Leadership in a flat, fast‑moving environment.
• Modern office, flexible working hours, and option to work from home.
• Wellpass membership, regular team events, and a culture of learning.
• About Rob Co

Founded in Munich in 2020, Rob Co builds autonomous industrial robotics with Physical AI.

We deploy robots in factories across Europe and the US, backed by $160M in funding and 200+ employees worldwide.

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly, we encourage you to apply anyway.

At Rob Co, applicants are selected regardless of ethnic origin, religion, gender, age, disability, or sexual orientation.

All decisions throughout the recruitment process are based solely on applicants’ qualifications, skills, knowledge, and experience, as well as relevant business requirements.

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