Kaleido · Berlin, Germany; Utrecht, Netherlands
About us
ViCentra B.V. is dedicated to making life with diabetes easier by designing simple, beautiful, and effective solutions that fit people's lives. They combine technological innovation with human-centered design to empower individuals with greater freedom, confidence, and control over their lives.
As a marketing manager - Germany, you will be the driving force behind how Kaleido appears in one of our most important European markets. You will shape the story of a growing Diabetes Care brand, translating customer insights into powerful campaigns, meaningful engagement, and measurable commercial growth. Your work will help more people discover solutions that give them greater freedom and confidence in managing diabetes, making a real difference far beyond traditional marketing metrics.
- Own and execute the annual marketing plan for the Diabetes Care portfolio in Germany, keeping local activity aligned with corporate objectives
- Monitor market trends, customer insights and competitive activity, translating them into actionable commercial recommendations
- Collaborate with global product management, R&D, clinical and commercial teams on positioning, launch planning and lifecycle management
- Manage marketing and event budgets, tracking KPIs and campaign ROI to continuously improve performance
- Design and lead integrated marketing campaigns across digital and offline channels, from content creation to event execution
- Partner with sales teams to build impactful sales tools, presentations and customer facing materials that support business development
- Represent Kaleido at conferences, scientific meetings, customer events and industry forums across Europe
- Build and maintain relationships with key stakeholders across healthcare systems and professional networks
- Bachelor's degree in Marketing, Business Administration, Life Sciences or a related discipline; a Master's is a plus
- Significant experience in senior marketing roles within the MedTech industry, ideally with exposure to Diabetes Care
- A track record of developing and executing commercial marketing strategies that drive measurable growth
- Proven experience supporting sales teams through marketing initiatives and sales enablement tools
- Strong strategic planning and analytical skills, with experience using CRM systems, digital marketing platforms and marketing analytics
- Excellent project management, organisational and budget management skills
Skills required for the job
Campaign management Sales enablement Digital marketing Budget management Stakeholder engagement Team collaboration Fluent in English Marketing strategy Project management Analytical skills CRM systems Communication skills
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