Area Sales Manager – Western Switzerland Drive sales performance across Alpine, Nordic, and Protective categories in Western Switzerland (GE, VD, NE, FR, VS) by building lasting partnerships with key retailers and delivering a premium brand experience field‑based.
Responsibilities
Set and achieve seasonal sales and distribution targets within the defined territory.
Plan, execute, and monitor revenue and growth objectives, ensuring strong commercial performance.
Develop and implement a seasonal plan aligned with Salomon’s brand strategy and priorities.
Present new collections, manage order intake, and drive successful sell‑in activities.
Identify sales, distribution, and marketing opportunities within the territory and customer base.
Build, maintain, and develop strong, long‑term partnerships with retail customers.
Act as the primary point of contact for accounts, ensuring high levels of trust, service, and collaboration.
Acquire new customers and develop existing accounts through regular visits and business reviews.
Lead the full sales cycle: product presentations, negotiations, offer management, and closing.
Deliver expert product presentations across Alpine, Nordic, and Protective categories.
Train retail staff (Shop Pro trainings) to ensure a high level of product knowledge and best‑in‑class consumer experience.
Increase and maximize in‑store brand visibility through product assortments and seasonal storytelling.
Ensure excellent customer service, reliable delivery, and high‑quality after‑sales support.
Monitor market trends, competitor activities, and customer needs in the winter sports industry.
Act as the voice of the market internally, providing insights and recommendations.
Prepare and review customer performance reports and share key learnings with internal stakeholders.
Organize and support test days, trade fairs, and winter sports events.
Drive consumer engagement and brand visibility within the territory.
Work closely with marketing, product, and logistics teams to optimize assortments, promotions, and launches.
Collaborate with internal sales teams to share best practices and maximize overall performance.
Qualifications
5‑10 years of sales experience, preferably as an Area Sales Manager within the sports or outdoor industry.
Strong experience in the sports/ski industry.
Proven ability to build and manage B2B relationships and retail partnerships.
Strong commercial mindset with excellent negotiation and closing skills.
Fluent in French and German, with excellent command of spoken Swiss German.
High level of autonomy, organization, and a proactive, hands‑on approach.
Excellent communication and presentation skills.
Strong customer focus and ability to adapt to different stakeholders.
Solid knowledge of IT systems (Microsoft Office) and the ability to quickly learn new tools.
Degree in business, sales, or a related field.
Essential Competencies
Customer Focus:
Place customer needs at the center of decisions and actively advocate on their behalf; act as a trusted advisor and contribute to strategic discussions.
Relationship Building:
Build and maintain strong, effective relationships with a wide range of stakeholders, demonstrating strong interpersonal awareness.
Drive for Results:
Achieve and exceed targets, consistently going beyond expectations and continuously improving practices.
Additional Information
Field‑based role covering Western Switzerland: GE, VD, NE, FR, VS.
High level of travel required (~4 days per week).
Regular presence in the Aigle office and showroom required depending on business cycles.
Contract: Permanent, full‑time position (100%)
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Responsibilities
Set and achieve seasonal sales and distribution targets within the defined territory.
Plan, execute, and monitor revenue and growth objectives, ensuring strong commercial performance.
Develop and implement a seasonal plan aligned with Salomon’s brand strategy and priorities.
Present new collections, manage order intake, and drive successful sell‑in activities.
Identify sales, distribution, and marketing opportunities within the territory and customer base.
Build, maintain, and develop strong, long‑term partnerships with retail customers.
Act as the primary point of contact for accounts, ensuring high levels of trust, service, and collaboration.
Acquire new customers and develop existing accounts through regular visits and business reviews.
Lead the full sales cycle: product presentations, negotiations, offer management, and closing.
Deliver expert product presentations across Alpine, Nordic, and Protective categories.
Train retail staff (Shop Pro trainings) to ensure a high level of product knowledge and best‑in‑class consumer experience.
Increase and maximize in‑store brand visibility through product assortments and seasonal storytelling.
Ensure excellent customer service, reliable delivery, and high‑quality after‑sales support.
Monitor market trends, competitor activities, and customer needs in the winter sports industry.
Act as the voice of the market internally, providing insights and recommendations.
Prepare and review customer performance reports and share key learnings with internal stakeholders.
Organize and support test days, trade fairs, and winter sports events.
Drive consumer engagement and brand visibility within the territory.
Work closely with marketing, product, and logistics teams to optimize assortments, promotions, and launches.
Collaborate with internal sales teams to share best practices and maximize overall performance.
Qualifications
5‑10 years of sales experience, preferably as an Area Sales Manager within the sports or outdoor industry.
Strong experience in the sports/ski industry.
Proven ability to build and manage B2B relationships and retail partnerships.
Strong commercial mindset with excellent negotiation and closing skills.
Fluent in French and German, with excellent command of spoken Swiss German.
High level of autonomy, organization, and a proactive, hands‑on approach.
Excellent communication and presentation skills.
Strong customer focus and ability to adapt to different stakeholders.
Solid knowledge of IT systems (Microsoft Office) and the ability to quickly learn new tools.
Degree in business, sales, or a related field.
Essential Competencies
Customer Focus:
Place customer needs at the center of decisions and actively advocate on their behalf; act as a trusted advisor and contribute to strategic discussions.
Relationship Building:
Build and maintain strong, effective relationships with a wide range of stakeholders, demonstrating strong interpersonal awareness.
Drive for Results:
Achieve and exceed targets, consistently going beyond expectations and continuously improving practices.
Additional Information
Field‑based role covering Western Switzerland: GE, VD, NE, FR, VS.
High level of travel required (~4 days per week).
Regular presence in the Aigle office and showroom required depending on business cycles.
Contract: Permanent, full‑time position (100%)
#J-18808-Ljbffr
