Sales Manager - DACH

About SAMON

SAMON is a global leader in refrigerant gas detection, providing innovative and reliable solutions for over 35 years.

With offices and teams in Sweden, France, Spain, UK, Italy and the USA, we serve a diverse international market, delivering award‑winning solutions trusted by leading companies in refrigeration, food production, cold storage, industrial refrigeration, and HVAC.

We are part of the Safe Monitoring Group, which includes sister companies across Europe, US and Asia delivering cutting‑edge gas detection technology for commercial and industrial applications.

At SAMON, we prioritize quality, safety, and sustainability, helping industries detect refrigerant leaks and comply with international safety standards while protecting people, property, and the environment.

Why Join SAMON?

Certified Great Place to Work

Recognized as one of Sweden’s best workplaces and known for an exceptional company culture built on trust, engagement, and collaboration.

A Global, Growing Company

Be part of an expanding international organization and play a key role in developing one of Europe’s most important markets.

Innovative Industry Leader

Represent award‑winning refrigerant gas detection solutions that help customers improve safety, compliance, and sustainability.

High Level of Autonomy

Take ownership of your region and drive strategy, customer development, and growth with the support of a highly engaged international team.

Your Role as Sales Manager – DACH

As Sales Manager – DACH, you will be responsible for driving SAMON’s growth across Germany, Austria, and Switzerland.

You will develop and execute regional growth strategies, support and expand our distributor network, identify and secure new OEM opportunities, and actively engage with consultants, OEMs, contractors, wholesalers, and end users.

This is a highly autonomous role requiring an entrepreneurial mindset, strong commercial acumen, and the ability to build long‑term relationships across the refrigeration and HVAC industry.

Key Responsibilities

• Strategic Market Development
• Develop and execute a comprehensive strategic sales and marketing plan for the DACH region.
• Define annual growth targets, channel strategies, OEM development plans, and key account objectives.
• Identify market opportunities, industry trends, competitive threats, and regulatory developments.
• Monitor competitor activity, pricing levels, product positioning, and market feedback, and share structured insights with SAMON’s sales, marketing, and product teams.
• Activity Planning & Business Development
• Develop and maintain a detailed regional activity plan, including customer visits, distributor reviews, OEM engagement, consultant outreach, training sessions, and trade‑show participation.
• Identify new business opportunities, develop customer relationships, and consistently meet or exceed sales targets.
• Increase market share through both direct sales activities and distributor development initiatives.
• Build relationships with consultants, design engineers, and specification stakeholders to ensure SAMON solutions are considered early in refrigeration and HVAC project design.
• Support local market introduction of new SAMON products by coordinating customer feedback, launch activities, distributor readiness, and training needs.
• Develop strategic key accounts across refrigeration contractors, cold storage operators, food production, supermarket refrigeration, industrial refrigeration, and HVAC/R groups.
• Develop, support, and continuously manage SAMON’s network of distributors, agents, refrigeration wholesalers, and channel partners throughout the DACH region.
• Provide day‑to‑day support, coaching, and continuous product training to distributors and partners.
• Establish regular business reviews and joint action plans with key partners.
• Drive distributor activation through joint customer visits, pipeline reviews, local campaigns, technical training, and measurable sales action plans.
• OEM Development
• Identify, develop, and secure business opportunities with major OEM customers.
• Build long‑term strategic relationships with refrigeration, HVAC, and equipment manufacturers.
• Customer Support & Technical Consultation
• Provide technical and commercial guidance on SAMON’s products and solutions.
• Deliver both pre‑sales and post‑sales support.
• Assist customers in understanding and complying with applicable refrigerant safety standards and regulations.
• Translate regulatory and safety requirements into clear commercial value propositions for customers, distributors, OEMs, contractors, and end users.
• Identify aftermarket, retrofit, replacement, and upgrade opportunities within existing refrigeration installations and customer accounts.
• Quoting & Order Management
• Prepare quotations, commercial proposals, and pricing agreements.
• Support order processing and follow‑up activities to ensure outstanding customer service.
• CRM, Reporting & Forecasting
• Maintain an accurate and up‑to‑date sales pipeline within SAMON’s CRM system.
• Ensure all customer interactions, opportunities, forecasts, and project developments are properly documented.
• Document and report customer meetings, market developments, and business activities.
• Provide regular sales forecasts and performance updates.
• Use CRM as a commercial management tool to track pipeline quality, partner activity, project conversion, quotation follow‑up, and forecast accuracy.
• Internal Collaboration
• Participate in weekly business review calls with SAMON headquarters in Sweden.
• Work closely with colleagues across sales, marketing, product management, technical support, and customer service functions.
• Events & Trade Shows
• Organize, participate in, and support regional and international trade shows, exhibitions, conferences, and customer events.
• Represent SAMON at industry events and actively generate new business opportunities.
• Onboarding & Travel Requirements
• Participate in a two‑week onboarding program at SAMON headquarters in Sweden.
• Travel extensively throughout Germany, Austria, and Switzerland.
• Occasional travel throughout Europe for customer visits, exhibitions, company meetings, and training activities.
• Spend a minimum of two weeks per year at SAMON headquarters in Sweden.
• Who We’re Looking For

We’re looking for a high‑performing sales professional with a strong network and proven success within the refrigeration and HVAC industry.

• Mandatory Requirements
• Native-level German
• Proven track record managing distributors, agents, refrigeration wholesalers, and indirect sales channels throughout the DACH region.
• Demonstrated experience working with refrigeration distribution networks, wholesalers, or channel partners comparable to organizations such as Beijer Ref, GHC Group, or other leading HVAC/R distributors.
• Proven sales and account management experience within HVAC, refrigeration, industrial automation, gas detection, safety systems, or related industries.
• Strong technical understanding of refrigeration systems, refrigerant gas detection, and leak detection technologies.
• Solid knowledge of EN 378, IEC 60335‑2‑40, F‑Gas regulations, and their practical application within commercial and industrial refrigeration projects.
• Ability to engage confidently with consultants, OEMs, contractors, wholesalers, and end users on both technical and commercial matters.
• Demonstrated ability to develop and execute strategic sales plans and convert them into measurable business results.
• Strong CRM discipline, including opportunity management, forecasting, reporting, and pipeline development.
• Excellent communication, presentation, and negotiation skills.
• Ability to work independently and drive initiatives with minimal supervision.
• Willingness to travel extensively throughout the DACH region.
• Highly Desirable
• Existing network within the refrigeration and HVAC industries in Germany, Austria, and Switzerland.
• Experience selling specification‑driven technical products through a combination of direct sales and distributor channels.
• Understanding of natural refrigerants including CO2, ammonia, and hydrocarbons, along with their related safety requirements.
• Experience planning and executing distributor development programs, customer seminars, technical training sessions, and trade‑show activities.

What We Offer

Competitive compensation package

Including permanent employment, flexible hours, benefits, mobile phone, company car, business‑related expenses, base salary plus variable compensation contingent upon achieving the annual target sales volumes.

Take ownership of one of our most important European markets and help drive the next phase of SAMON’s growth.

Work closely with experienced colleagues, distributors, customers, and partners around the world.

Autonomy & Impact

Lead market development activities with a high degree of independence and influence.

Certified Great Place to Work

Join a company recognized for its outstanding culture, employee engagement, and people‑first values.

Innovative Industry Leader

Represent market‑leading refrigerant gas detection solutions trusted globally.

Ready to Join Us?

We are evaluating applications on a rolling basis, so we encourage you to apply as soon as possible.

For questions regarding the position, please contact

(Questions only – please use the application form to submit your application.)

For more information, visit samon. com and follow us on Linked In.

Join SAMON and help shape the future of refrigerant gas detection across Germany, Austria, and Switzerland.

Submit your CV and cover letter below.

Fill out the form below and send us your CV and cover letter.

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