Job Purpose The Global Brand Director will be responsible for maximizing the potential of Ayvakit and long‑term success of the brand in the Rare Diseases Franchise. Ayvakit has blockbuster commercial potential, and we are looking for an exceptional marketer with a proven track record of building blockbuster brands. The position reports to the Global Brand Lead Avapritinib and will be based in Zug, Switzerland.
Main Responsibilities
Develop and execute comprehensive HCP educational strategies to deepen scientific understanding of Ayvakit and amplify real‑world clinical experience.
Design innovative peer‑to‑peer educational formats, including case‑based learning and interactive workshops to support clinical decision‑making and knowledge exchange.
Partner with the GBL to ensure educational content and promotional messaging are strategically aligned, while managing agency/vendors to execute industry‑leading educational programs.
HCP Engagement & KOL Strategy
Partner with cross‑functional and affiliate teams to lead global KOL identification, mapping, and engagement planning to build a robust network of expert educators and advocates.
Develop and implement strategic engagement plans for different HCP segments, including doctors, nurses, and other comprehensive care team members.
Congress & Scientific Exchange
Lead the planning and implementation of scientific exchange programs at major medical conferences, including high‑impact educational symposia and workshops.
Partner with Medical Affairs to create and execute KOL engagement plans, ensuring meaningful scientific exchange and peer‑to‑peer learning opportunities at congress venues.
HCP and Patient Marketing
Lead development of patient‑directed materials with a focus on ex‑US markets. Serve as key business partner for initiatives with public affairs.
Partner closely with the GBL on the execution of the HCP core campaign, materials, and programs.
In collaboration with the device team, drive device messaging creation, training, and pull‑through.
Insights & Market Research
Orchestrate advisory boards and expert panels to gather actionable insights, identify knowledge gaps and clinical practice barriers, to shape educational strategies and inform broader solutions.
Serve as the marketing liaison with cross‑functional partners to generate actionable insights from market research and competitive intelligence.
Education and Experience
Bachelor’s degree and 8+ years or Advanced degree (PharmD) with 4+ years of experience with demonstrated success in a variety of roles supporting pharmaceutical/vaccine products.
Global and/or local marketing experience: Proven track record in a global and/or local marketing role with leading experience in developing brand strategies and driving commercial execution. Preferable to have US or Ex‑US brand lead experience.
Product launch experience: Demonstrated experience leading or significantly contributing to a specialty disease product launch, including pre‑launch planning, HCP engagement, and post‑launch performance management.
Cross‑functional leadership: Experience working in matrix organizations, leading cross‑functional brand teams including Medical Affairs, Market Access, Regulatory, and Sales without direct line authority.
Omni‑channel strategy development: Demonstrated experience in crafting and implementing comprehensive omni‑channel strategies, with a special emphasis on integrated digital experience.
Skills
Data‑driven decision making and strategic thinking: Strong capability to interpret market research, epidemiology data, sales analytics, and patient‑level data to inform differentiated brand strategies with long‑term commercial impact and measure brand performance.
Conceptual and creative/disruptive thinking: Strong ability to employ conceptual thinking in identifying innovative solutions, and out‑of‑the‑box thinking to challenge conventional wisdom and drive brand growth.
Relationship building & influence: Ability to cultivate effective relationships and to influence and collaborate internally and externally at all organizational levels.
Agility mindset & proactiveness: Ability to operate effectively in a fast‑paced, evolving environment, managing multiple priorities across indications and geographies. Based on insights, be proactive in bringing ideas, solutions and guidance on how to evolve strategy or execution.
Why choose us?
Be part of a pioneering biopharma company where patient insights shape drug development.
Work at the forefront of AI‑powered science that accelerates discovery and improves outcomes.
Collaborate beyond your expertise, sparking new ideas with diverse, multidisciplinary teams.
Explore bold career paths — opportunities to grow through scientific, leadership, and cross‑functional moves.
Care for yourself and your loved ones with generous health and well‑being benefits, including top‑tier healthcare and 14 weeks’ gender‑neutral parental leave.
Diversity und Inklusion sind in den Grundwerten von Sanofi verankert und spiegeln sich in unserer Arbeitsweise wider. Wir respektieren die Vielfalt unserer Belegschaft in Hinsicht auf ihre Herkunft, Erfahrungen und Lebensweisen. Wir erkennen die Bereicherung, die diese Vielfalt birgt, und fördern Inklusion sowie eine Arbeitsumgebung, in der diese Unterschiede sich weiter entwickeln können, zur Stärkung des Lebens unserer Mitarbeiter, Patienten und Kunden.
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Main Responsibilities
Develop and execute comprehensive HCP educational strategies to deepen scientific understanding of Ayvakit and amplify real‑world clinical experience.
Design innovative peer‑to‑peer educational formats, including case‑based learning and interactive workshops to support clinical decision‑making and knowledge exchange.
Partner with the GBL to ensure educational content and promotional messaging are strategically aligned, while managing agency/vendors to execute industry‑leading educational programs.
HCP Engagement & KOL Strategy
Partner with cross‑functional and affiliate teams to lead global KOL identification, mapping, and engagement planning to build a robust network of expert educators and advocates.
Develop and implement strategic engagement plans for different HCP segments, including doctors, nurses, and other comprehensive care team members.
Congress & Scientific Exchange
Lead the planning and implementation of scientific exchange programs at major medical conferences, including high‑impact educational symposia and workshops.
Partner with Medical Affairs to create and execute KOL engagement plans, ensuring meaningful scientific exchange and peer‑to‑peer learning opportunities at congress venues.
HCP and Patient Marketing
Lead development of patient‑directed materials with a focus on ex‑US markets. Serve as key business partner for initiatives with public affairs.
Partner closely with the GBL on the execution of the HCP core campaign, materials, and programs.
In collaboration with the device team, drive device messaging creation, training, and pull‑through.
Insights & Market Research
Orchestrate advisory boards and expert panels to gather actionable insights, identify knowledge gaps and clinical practice barriers, to shape educational strategies and inform broader solutions.
Serve as the marketing liaison with cross‑functional partners to generate actionable insights from market research and competitive intelligence.
Education and Experience
Bachelor’s degree and 8+ years or Advanced degree (PharmD) with 4+ years of experience with demonstrated success in a variety of roles supporting pharmaceutical/vaccine products.
Global and/or local marketing experience: Proven track record in a global and/or local marketing role with leading experience in developing brand strategies and driving commercial execution. Preferable to have US or Ex‑US brand lead experience.
Product launch experience: Demonstrated experience leading or significantly contributing to a specialty disease product launch, including pre‑launch planning, HCP engagement, and post‑launch performance management.
Cross‑functional leadership: Experience working in matrix organizations, leading cross‑functional brand teams including Medical Affairs, Market Access, Regulatory, and Sales without direct line authority.
Omni‑channel strategy development: Demonstrated experience in crafting and implementing comprehensive omni‑channel strategies, with a special emphasis on integrated digital experience.
Skills
Data‑driven decision making and strategic thinking: Strong capability to interpret market research, epidemiology data, sales analytics, and patient‑level data to inform differentiated brand strategies with long‑term commercial impact and measure brand performance.
Conceptual and creative/disruptive thinking: Strong ability to employ conceptual thinking in identifying innovative solutions, and out‑of‑the‑box thinking to challenge conventional wisdom and drive brand growth.
Relationship building & influence: Ability to cultivate effective relationships and to influence and collaborate internally and externally at all organizational levels.
Agility mindset & proactiveness: Ability to operate effectively in a fast‑paced, evolving environment, managing multiple priorities across indications and geographies. Based on insights, be proactive in bringing ideas, solutions and guidance on how to evolve strategy or execution.
Why choose us?
Be part of a pioneering biopharma company where patient insights shape drug development.
Work at the forefront of AI‑powered science that accelerates discovery and improves outcomes.
Collaborate beyond your expertise, sparking new ideas with diverse, multidisciplinary teams.
Explore bold career paths — opportunities to grow through scientific, leadership, and cross‑functional moves.
Care for yourself and your loved ones with generous health and well‑being benefits, including top‑tier healthcare and 14 weeks’ gender‑neutral parental leave.
Diversity und Inklusion sind in den Grundwerten von Sanofi verankert und spiegeln sich in unserer Arbeitsweise wider. Wir respektieren die Vielfalt unserer Belegschaft in Hinsicht auf ihre Herkunft, Erfahrungen und Lebensweisen. Wir erkennen die Bereicherung, die diese Vielfalt birgt, und fördern Inklusion sowie eine Arbeitsumgebung, in der diese Unterschiede sich weiter entwickeln können, zur Stärkung des Lebens unserer Mitarbeiter, Patienten und Kunden.
#J-18808-Ljbffr
Global Brand Director Avapritinib - Global Launch Center Arbeitgeber: Sanofi-Aventis (Schweiz) AG
Sanofi ist ein herausragender Arbeitgeber, der seinen Mitarbeitern die Möglichkeit bietet, an der Spitze der biopharmazeutischen Innovation zu arbeiten. In der inspirierenden Umgebung des neuen Global Launch Centers in der Schweiz fördern wir eine Kultur der Zusammenarbeit und des Wandels, die es unseren Mitarbeitern ermöglicht, ihre Fähigkeiten zu entfalten und aktiv zur Verbesserung des Lebens von Millionen von Menschen beizutragen. Mit flexiblen Arbeitsoptionen, umfassenden Gesundheitsleistungen und einem starken Fokus auf Vielfalt und Inklusion schaffen wir ein unterstützendes Umfeld, in dem jeder gedeihen kann.
Kontaktdaten:
Sanofi-Aventis (Schweiz) AG Recruiting-Team
