About the job The Global Brand Lead will be responsible for the successful launch and long‑term success of the brand in the Rare Diseases Franchise. The role acts as Chief Executive Officer of the brand and will lead a senior‑level, cross‑functional Global Brand Team. The scope of the role entails taking the molecule through Global pre‑launch, launch, and post‑launch phases. Responsibilities include developing comprehensive Global pre‑launch and launch plans, ensuring excellence in launch execution. This requires advanced level strategic agility, demonstrated cross‑functional leadership, executive level communication, and enterprise networking skills. Global, US or Ex‑US launch experience, as well as a background in Rare Disease, are critical to enable development of novel approaches to bring this best‑in‑class treatment to patients. Additional responsibilities include navigating the increasingly challenging access and pricing environment and shaping the regulatory approval process, all with a strong focus on compliance.
The position reports to the Global TA Head SM & BPM Integration and will be based in either Zug, Switzerland or Cambridge, MA USA.
Global Brand Leadership and Strategy
Lead the Global Brand Team (GBT), responsible for the development of brand strategy and ensuring consistent global execution. GBT is comprised of senior leaders from key markets and functions, including Commercial, Medical, Regulatory, Development, Legal, M&S and Supply Chain.
Commercial Chair on Global Product Team (GPT). GPT serves as the central cross‑functional governance body responsible for strategic oversight and coordination of a product’s development journey from early‑stage research through commercialization.
Develop the commercial ambition for the brand (short, mid, and long term) and deploy strategies to achieve business goals; act as the primary internal "champion" for the brand and represent the brand in presentations to senior management.
Partner with Global Medical and HEVA on the development of the integrated evidence generation plan as well as Scientific key Message platform. Provide input into Scientific Communications planning for publication strategy and brand awareness generation.
Partner with Global Market research to ensure a robust execution of launch foundation insight generation, including a demand study, competitive TPP, market map, HCP and patient segmentation, treatment journey, patient journey including both diagnosis and treatment journey, HCP needs and drivers, patient need and drivers
Partner with New Product Planning on the develop of the Therapeutic Area Strategy Narrative and support brand Life Cycle Management (LCM) development.
Partner with the AYVAKIT® (avapritinib) GBL and Brand team to develop co‑positioning with AYVAKIT® and gain market insight and alignment of commercial efforts.
Articulate a clear brand strategy, create a brand narrative, and align the organization around it.
Launch Capabilities and Execution
In partnership with Wave 1 launch markets lead the creation of launch business cases, identify the ideal market shaping plan, work with countries and Medical Affairs to execute it and measure effectiveness through pre‑determined KPIs.
In partnership with Global SM Franchise Strategy Lead incorporate brand strategies with the Sanofi Integrated Launch Capabilities (SILC) to enable launch simulation and scenario planning. Lead preparation for launch and ensure all elements of the plan are designed, high quality, and executed with precision.
In partnership with Global Rare Disease Patient Activation, develop and design a diagnosis and patient find strategy for the brand
In partnership with GTMC (Go To Market Capabilities) Omnichannel, develop a multichannel strategy/approach to amplify the brand experience including go‑to‑market and omnichannel rollout.
Performance Management and Business Operations – Post Launch
Achieve sales, profit, and market share within agreed budgets.
Monitor and review business performance and ensure management actions secure adherence to agreed plans.
Manage budget to highest impact opportunities.
Ensure operational efficiency and effectiveness of all aspects of the business.
Education and Experience
Undergraduate degree in business, science, or related discipline required; advanced degree (MD or MBA) preferred.
A seasoned and well‑rounded leader with at least 15 years of demonstrated success in marketing, launches, and general management roles of progressively greater scope and responsibility, including in Global, US and Ex‑US.
Experience building and leading a pharmaceutical/biotech commercial organization with marketing responsibilities and successful general management experience preferred.Proven command of classic marketing and sales disciplines and techniques.
Demonstrated success in commercial planning, launching, aggressively growing, and managing products through their life cycle.
A demonstrated commitment to innovation and experience leading significant transformational change.
Proven skills in communicating changes, managing design and implementation, applying innovative thinking, and aligning plans, people, and processes.
Experience working collaboratively and cross‑functionally with marketing brand teams, market research, sales, managed markets, sales operations, medical affairs, business development, regulatory, R&D, manufacturing, finance, and legal.
Respiratory and/or relevant rare disease experience preferred
Professional Skills & Behavioral Competencies
Strategic agility: analytic and synthetic capacity with the ability to generate actionable insights that create a competitive advantage or opens new markets; ability to chart a path and get from strategy to execution successfully.
Organizational, interpersonal, and communication skills demonstrated at an advance level.
Ability to lead in an ambiguous environment across different functions and company cultures.
Performance orientation and ability to work and deliver along agreed timelines.
Team leadership skills with proven ability to develop next generation leaders.
Ability to work with, motivate, and develop diverse and high‑performing teams.
Customer focus and understanding of how customers perceive their business relative to competition
Equal Employment Opportunity At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status or other characteristics protected by law. Diversity und Inklusion sind in den Grundwerten von Sanofi verankert und spiegeln sich in unserer Arbeitsweise wider. Wir respektieren die Vielfalt unserer Belegschaft in Hinsicht auf ihre Herkunft, Erfahrungen und Lebensweisen. Wir erkennen die Bereicherung, die diese Vielfalt birgt, und fördern Inklusion sowie eine Arbeitsumgebung, in der diese Unterschiede sich weiter entwickeln können, zur Stärkung des Lebens unserer Mitarbeiter, Patienten und Kunden.
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The position reports to the Global TA Head SM & BPM Integration and will be based in either Zug, Switzerland or Cambridge, MA USA.
Global Brand Leadership and Strategy
Lead the Global Brand Team (GBT), responsible for the development of brand strategy and ensuring consistent global execution. GBT is comprised of senior leaders from key markets and functions, including Commercial, Medical, Regulatory, Development, Legal, M&S and Supply Chain.
Commercial Chair on Global Product Team (GPT). GPT serves as the central cross‑functional governance body responsible for strategic oversight and coordination of a product’s development journey from early‑stage research through commercialization.
Develop the commercial ambition for the brand (short, mid, and long term) and deploy strategies to achieve business goals; act as the primary internal "champion" for the brand and represent the brand in presentations to senior management.
Partner with Global Medical and HEVA on the development of the integrated evidence generation plan as well as Scientific key Message platform. Provide input into Scientific Communications planning for publication strategy and brand awareness generation.
Partner with Global Market research to ensure a robust execution of launch foundation insight generation, including a demand study, competitive TPP, market map, HCP and patient segmentation, treatment journey, patient journey including both diagnosis and treatment journey, HCP needs and drivers, patient need and drivers
Partner with New Product Planning on the develop of the Therapeutic Area Strategy Narrative and support brand Life Cycle Management (LCM) development.
Partner with the AYVAKIT® (avapritinib) GBL and Brand team to develop co‑positioning with AYVAKIT® and gain market insight and alignment of commercial efforts.
Articulate a clear brand strategy, create a brand narrative, and align the organization around it.
Launch Capabilities and Execution
In partnership with Wave 1 launch markets lead the creation of launch business cases, identify the ideal market shaping plan, work with countries and Medical Affairs to execute it and measure effectiveness through pre‑determined KPIs.
In partnership with Global SM Franchise Strategy Lead incorporate brand strategies with the Sanofi Integrated Launch Capabilities (SILC) to enable launch simulation and scenario planning. Lead preparation for launch and ensure all elements of the plan are designed, high quality, and executed with precision.
In partnership with Global Rare Disease Patient Activation, develop and design a diagnosis and patient find strategy for the brand
In partnership with GTMC (Go To Market Capabilities) Omnichannel, develop a multichannel strategy/approach to amplify the brand experience including go‑to‑market and omnichannel rollout.
Performance Management and Business Operations – Post Launch
Achieve sales, profit, and market share within agreed budgets.
Monitor and review business performance and ensure management actions secure adherence to agreed plans.
Manage budget to highest impact opportunities.
Ensure operational efficiency and effectiveness of all aspects of the business.
Education and Experience
Undergraduate degree in business, science, or related discipline required; advanced degree (MD or MBA) preferred.
A seasoned and well‑rounded leader with at least 15 years of demonstrated success in marketing, launches, and general management roles of progressively greater scope and responsibility, including in Global, US and Ex‑US.
Experience building and leading a pharmaceutical/biotech commercial organization with marketing responsibilities and successful general management experience preferred.Proven command of classic marketing and sales disciplines and techniques.
Demonstrated success in commercial planning, launching, aggressively growing, and managing products through their life cycle.
A demonstrated commitment to innovation and experience leading significant transformational change.
Proven skills in communicating changes, managing design and implementation, applying innovative thinking, and aligning plans, people, and processes.
Experience working collaboratively and cross‑functionally with marketing brand teams, market research, sales, managed markets, sales operations, medical affairs, business development, regulatory, R&D, manufacturing, finance, and legal.
Respiratory and/or relevant rare disease experience preferred
Professional Skills & Behavioral Competencies
Strategic agility: analytic and synthetic capacity with the ability to generate actionable insights that create a competitive advantage or opens new markets; ability to chart a path and get from strategy to execution successfully.
Organizational, interpersonal, and communication skills demonstrated at an advance level.
Ability to lead in an ambiguous environment across different functions and company cultures.
Performance orientation and ability to work and deliver along agreed timelines.
Team leadership skills with proven ability to develop next generation leaders.
Ability to work with, motivate, and develop diverse and high‑performing teams.
Customer focus and understanding of how customers perceive their business relative to competition
Equal Employment Opportunity At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status or other characteristics protected by law. Diversity und Inklusion sind in den Grundwerten von Sanofi verankert und spiegeln sich in unserer Arbeitsweise wider. Wir respektieren die Vielfalt unserer Belegschaft in Hinsicht auf ihre Herkunft, Erfahrungen und Lebensweisen. Wir erkennen die Bereicherung, die diese Vielfalt birgt, und fördern Inklusion sowie eine Arbeitsumgebung, in der diese Unterschiede sich weiter entwickeln können, zur Stärkung des Lebens unserer Mitarbeiter, Patienten und Kunden.
#J-18808-Ljbffr
Global Brand Lead Elenestinib - Global Launch Center Arbeitgeber: Sanofi-Aventis (Schweiz) AG
Sanofi ist ein herausragender Arbeitgeber, der seinen Mitarbeitern die Möglichkeit bietet, an der Spitze der biopharmazeutischen Innovation zu arbeiten. In der inspirierenden Umgebung des neuen Global Launch Centers in der Schweiz fördern wir eine Kultur der Zusammenarbeit und des Wandels, die es unseren Mitarbeitern ermöglicht, ihre Fähigkeiten zu entfalten und aktiv zur Verbesserung des Lebens von Millionen von Menschen beizutragen. Mit flexiblen Arbeitsoptionen, umfassenden Gesundheitsleistungen und einem starken Fokus auf Vielfalt und Inklusion schaffen wir ein unterstützendes Umfeld, in dem jeder gedeihen kann.
Kontaktdaten:
Sanofi-Aventis (Schweiz) AG Recruiting-Team
